Advice You - Business

For many companies, training can drop off the agenda for a variety of reasons. The company may be g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oing through a period of growth, with tight deadlines to be met. The challenges of the market place

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

may squeeze resources for training. This begs two questions: firstly, when planning financial fore

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

asts, is staff training considered a priority; and secondly when budgets are squeezed how can a comp

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ny maximise its financial investment in training?

During periods of growth and high demand there ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e new challenges to be met, with customers demanding a high quality relationship with any service or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

product provider. Managers and staff will be asked to deliver customer service that will delight cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tomers, to ensure customer retention and continued growth. This challenges organisations to attract

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and retain people who can deliver the growth the business needs. To use a sporting analogy, the tea

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m that wins trophies will not maintain peak performance without continued dedicated training and coa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hing. Training without coaching is not a viable option as the coach is there to create the desire t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

attain even more to ensure a winning mentality. In business, many companies fail to recognise this

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

focusing on training as a separate process, divorced from the key task of improving performance and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

building the motivation and commitment that builds a winning attitude across the whole organization

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

For those companies who are facing financial challenges it is all the more important that there is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a guaranteed return on investment when training is delivered. To spend thousands of pounds on train

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng that improves performance for a few weeks is not a viable option for many. To avoid this, the im

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pact of training packages can be enhanced by the inclusion of dedicated coaching, to ensure that sta

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f can fulfill their potential. Coaching can make the difference and create a culture which will pro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ide a motivated and enthusiastic work force that will exceed expectations and grow with the business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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