Advice You - Business

In a recent conversation a colleague discussed doing motivational speaking. Then she said, "or maybe it's inspirational." That got me thinking about a common dilemma that managers

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and leaders face, "is it my role to motivate or to inspire?" To me, the two terms are very related but have a definite distinction.

Motivation is something that comes from with

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in. As a manager or leader, I don’t believe I can motivate you to do something, especially something that you aren't interested in doing. Motivation is completely personal.

What

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

CAN do is to create an environment that fosters self-motivation, based on precisely what motivates you – whether that's money, responsibility, trust, empowerment, social meaning

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or something else.

And that's where inspiration comes into the picture, in creating that environment. Inspiration is an external factor. It's the spark that lights up an individu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

al's motivators and sets them into action.

One of the most inspirational leaders of our time was Martin Luther King. His words and actions connected with people's internal motiva

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ors, specifically ethnic pride and social justice. He connected with people and inspired them with a vision of the future, and then showed them how they could be a part of making

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it a reality. Did he inspire everyone? No. There were many whose internal motivators didn’t connect or align with his vision. There was probably nothing he could do to have them

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

take action.

Think of some of the great energizing speakers or leaders that you've encountered. Did they inspire or motivate you?

One of our jobs as a leader is to create an env

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ronment that inspires individuals to connect their own inner motivators to a collective vision. Here's an example. A few years ago, I was coaching a banking executive, a regional

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sales leader. The collective vision of her group was to provide exceptional customer service while selling bank products and services to customers.

One of the financial specialis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts in her group was not meeting his goals. To motivate him, the executive kept explaining to the specialist that he was leaving money on the table, incentive money, when he failed

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to sell these services.

I asked the executive to tell me about the individual, and I quickly understood why this method wasn't working. She told me that the individual spent a lo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t time volunteering in the community and enjoyed spending time with family and friends; he had been with the bank a long time and really loved to socialize with the individuals he

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

worked with. I explained to the executive that it didn't sound like money was a major incentive for this person and that it might be time to stop trying to motivate and start tr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing to inspire.

To inspire him, she needed to tap into this man's unique motivators, so I asked her to experiment by talking to the specialist about the future he was helping his

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

customers create - the secure retirements, the college funds for their children and the first homes they were helping young couples purchase.

In a month, the specialist was meet

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing and in some cases exceeding goals. When the executive stopped trying to motivate with what SHE thought would work and what motivated her, and began trying to inspire the speci

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

list and tap into their own motivators, they found a common ground. She created a vision and environment where the specialist could be self-motivated and thrive.

What motivates t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he people that you lead? How can you inspire them by sparking those motivators and linking them to the company’s or your vision? Find these answers and you'll all succeed together

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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