Advice You - Business

When considering the acquisition, upgrade or replacement of office printers, without doubt the combined factors of print speed, brand reputation, connectivity to existing equipment and print quality are all part of the decision mix. But b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

udgeting for the total cost of the selected printer in terms of the consumables used - this is the real challenge for buyers. This is the area where the manufacturers and distributors are battling for the income streams from consumables -

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

inks, toner cartridges, print media, replacement parts and the like. Here the discounts are less obvious, and for good reason. The onus is squarely on the buyer to consider these costs, and to ensure they are not buying into an expensive

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cost of ownership.

So, rather than going with the brand and the technology they are used to, and looking for the biggest purchase price discount, what do buyers have to gain by doing their research? The answer, of course, is a great dea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l.

Inkjet or Laser Printer?

First off, the mantra from IT departments is often fixed in stone, that laser printers should always be specified as the more "professional" choice for any organisation. But for small groups,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

inkjet provides a perfectly professional print quality, and would suit small networked teams, not least because of the quiet operation compared with some extremely noisy laser systems in operation.

On the other hand, in terms of purchas

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e price alone, the cost of entry-level colour laser has also made laser very attractive to corporations, so that they can follow the advice of their IT departments, upgrade monochrome laser to colour and then absorb the supplies and consu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mables costs in their departmental stationery budgets.

But in another scenario, price discounting has also brought the colour laser printer within reach of the home-office worker, or sole trader company, where the "mantra" factor tempts

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

buyers away from inkjet simply through the belief that laser provides better print quality at faster print speeds. Here, it is quite possible that low page counts and colour content would not justify the higher cost of many laser printe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs currently available.

On the other hand again, by looking amongst the best discounted prices, colour laser printers in the Canon range can be found at a very similar prices to Hewlett-Packard business inkjet machines, and as we shall s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e, can offer laser technology at a competitive overall Cost of Printing, when print volumes are below average.

High volume or low volume usage?

In the debate about the best route - laser or inkjet - a major deciding fac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tor is, without doubt, the anticipated volume of use. Even considering the above examples, discounting would have to be far too heavy in order for any laser printer to match the low overall cost of printing available with, say, the HP Of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ficejet Pro K550. Tests have shown that overall cost of printing on this printer, in a high-volume environment, has been shown to be as low as two pence per page taking into account a purchase price that is well below ?100.

Conversely,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

users with low volume needs might aim to avoid replacing the more expensive laser parts. Some might hope not even to need to replenish the colour toners.

At the level of 250 pages per month, for example, a user will print 9,000 pages ove

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r three years. Calculating at at black-only to colour page ratio of 70%/30% (in favour of black-only), then only 2,700 of those pages will be colour.

At this level, many laser printers will need a toner change during the life - or the c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

apital cost write-off period - of the printer. But it is not impossible to find a low-end entry-level laser printer with a 2,000-page starter toner capacity so that for such users there is no need for a colour toner change within three ye

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ars.

Other factors affecting colour printer choice

Colour is desirable of course, when working with presentation materials. But a large proportion of printing can still usefully involve only monochrome output. How much

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

colour is used will always be a factor in costs. Discipline is needed to ensure correct printer settings for the task in hand. Discipline is also needed, of course, for test printing, where draft settings are important to ensure no unnece

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ssary, cumulative wastage.

With the choice in technologies, and with the choice in entry-level pricing inkjets, against high specification or workhorse lasers, and against the additional complexities of multifunctional printers, it pays

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to think hard about the actual tasks to which a new printer is to address and the number of users it is to serve. This is the starting point for an understanding of the actual costs of owning the printer over its lifetime in the workplace

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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