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Advice You - How to Organize Your Data for a Profit Producing Business
I don’t like the title of this article. It sounds boring. It doesn’t do the topic justice. Here’s why:
You are about to discover the most powerful single concept in making your business profitable. This one key—if applied—will produce more and higher profits for you than any other
You are about to discover the most powerful single concept in making your business profitable. This one key—if applied—will produce more and higher profits for you than any other
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
single piece of information.
Let’s dig in.
Having a profitable business online or off is really about getting prospects, showing them your products in enticing ways, filling their orders and providing customer service.
Before the internet this was all done via mail and telephone.
Let’s dig in.
Having a profitable business online or off is really about getting prospects, showing them your products in enticing ways, filling their orders and providing customer service.
Before the internet this was all done via mail and telephone.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ow it is done, often automatically, using simple, cheap online tools.
Most online businesses have some sort of list management service or program they use to manage the email addresses and names of prospects and customers. These are called a variety of names. Often these services ar
Most online businesses have some sort of list management service or program they use to manage the email addresses and names of prospects and customers. These are called a variety of names. Often these services ar
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
referred to as “autoresponders” since they typically can send out a series of pre-written messages when someone signs up. But they are much more than a simple autoresponder.
Today’s services and programs can accomplish all sorts of tasks:
• Send a “broadcast” message at a pre-deter
Today’s services and programs can accomplish all sorts of tasks:
• Send a “broadcast” message at a pre-deter
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ined time and date
• Allow multiple lists to be managed through one account
• Send a message to all those who haven’t purchased a particular product
• Send a message to all those who HAVE purchased a particular product
• Automatically generate personalized thank you and download me
• Allow multiple lists to be managed through one account
• Send a message to all those who haven’t purchased a particular product
• Send a message to all those who HAVE purchased a particular product
• Automatically generate personalized thank you and download me
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sages
And the best thing about these services is they cost almost nothing.
Here is how to set up your own list management to maximize profits and make customer service a snap.
First, sign up for a complete list management service.
You may be tempted to buy a program and do this you
And the best thing about these services is they cost almost nothing.
Here is how to set up your own list management to maximize profits and make customer service a snap.
First, sign up for a complete list management service.
You may be tempted to buy a program and do this you
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rself because it’s cheaper. Don’t. The fast and ever changing world of bulk email means you will either have to spend way too much time trying to make sure your email gets through or a significant portion of your emails won’t get through.
Keeping up with email deliverability is a fu
Keeping up with email deliverability is a fu
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
l-time job. Let an expert handle it.
While there are several services you can sign up for, here is the one I recommend: All-In-One-Business.com/list
It’s cheap, and it’s the best in the business.
Now once you get signed up, decide what lists you want to have. You can have a list
While there are several services you can sign up for, here is the one I recommend: All-In-One-Business.com/list
It’s cheap, and it’s the best in the business.
Now once you get signed up, decide what lists you want to have. You can have a list
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hat people subscribe to when they first visit your site to tell them about your product(s), you can have a list that serves as your newsletter, you can have a list for people who purchase your products.
Here is what I would recommend:
1 List for Your Newsletter
1 List for Each Produ
Here is what I would recommend:
1 List for Your Newsletter
1 List for Each Produ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t’s Pre-Sell Messages
1 List for Each Product’s Customers
So if you have just one product, you would have three lists.
Go ahead and set up each of the lists. You want to include some automation as well (this can be done on the list server I recommend above.) You want to:
• Add th
1 List for Each Product’s Customers
So if you have just one product, you would have three lists.
Go ahead and set up each of the lists. You want to include some automation as well (this can be done on the list server I recommend above.) You want to:
• Add th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Subscriber to Your Newsletter when they Subscribe to the Pre-Sell Messages
• Remove the Subscribe from Your Pre-Sell Messages when they are Added to the Customer List
Now, let’s add a little “flair” that will help you with customer service and follow-up.
Most people simply save a p
• Remove the Subscribe from Your Pre-Sell Messages when they are Added to the Customer List
Now, let’s add a little “flair” that will help you with customer service and follow-up.
Most people simply save a p
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
erson’s name and email address in their list manager. We want to do more than that. We want to save as much info as possible.
Think about it this way: When a person buys a product from you they are giving you a ton of information about themselves—name, physical address, phone numbe
Think about it this way: When a person buys a product from you they are giving you a ton of information about themselves—name, physical address, phone numbe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
as well as a unique product code. The more of that information you save, the better you can market to that person in the future.
So, make a list of all the data you want to (eventually) collect from your prospects and customers. A sample list might be:
First Name
Last Name
So, make a list of all the data you want to (eventually) collect from your prospects and customers. A sample list might be:
First Name
Last Name
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Address
City
State or Province
Country
Postal Code
Phone
Fax
Order ID
Etc.
Once you have this list, go back to your lists and add these fields as “custom fields.” When someone buys your products, you automatically add the data from their
City
State or Province
Country
Postal Code
Phone
Fax
Order ID
Etc.
Once you have this list, go back to your lists and add these fields as “custom fields.” When someone buys your products, you automatically add the data from their
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rder form into your customer data fields. (If you don’t know how to create a form to do this, ask your webmaster.)
Now let’s look at this in action…
Let’s say someone buys your product but doesn’t get the download. They send you an email. You simply go to your list management pane
Now let’s look at this in action…
Let’s say someone buys your product but doesn’t get the download. They send you an email. You simply go to your list management pane
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and type in their email address. In a few moments you not only have a list of every one of the products they have purchased from you, you also have all of their contact information in case you need to call or send them something via postal mail.
Or let’s look at it another way. Som
Or let’s look at it another way. Som
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
eone writes asking for a refund. In our case we need to find an order ID to process a refund. Using this same method we can just type in the email address or name and instantly have a list of all the unique order numbers associated with that customer.
Having all this information at
Having all this information at
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
our finger tips makes customer service a breeze.
But what about your marketing?
Setting up your lists as I recommend allows you to pin-point target your marketing.
Let’s say you want to promote one of your products to only those who have not already purchased it—you simply send the
But what about your marketing?
Setting up your lists as I recommend allows you to pin-point target your marketing.
Let’s say you want to promote one of your products to only those who have not already purchased it—you simply send the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
romo to your newsletter list and exclude the customer list for that product.
Or let’s say you want to offer a special discount only to people who have already purchased a particular product. You can send the offer to that customer list only, not your entire list.
Let’s say you want
Or let’s say you want to offer a special discount only to people who have already purchased a particular product. You can send the offer to that customer list only, not your entire list.
Let’s say you want
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o send a holiday card to each of your customers. Simply download their postal addresses and use Excel to create mailing labels. Ditto for a special offer via a post card or direct mail campaign.
Not only does organizing your data in this fashion save you time, it will make you money
Not only does organizing your data in this fashion save you time, it will make you money
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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