Advice You - Business

1. Have an Event Marketing Plan

Create an event marketing plan that clearly defines your goals, budget and internal

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and external resources. The plan should be mapped out as specific as possible, but keep an open mind throughout the planning

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

process. If you see that something is working better then other marketing initiatives, adjust your plan according…and vice v

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rsa.

2. Brand Your Meeting or Event

Branding your meeting or event with a look and feel sends a consistent message

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

o your attendees and will attract their attention. The brand should carry through all promotional materials, including e-mai

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ls, the website and materials offered on-site.

3. Use the Web

Having a website or a designated section on your comp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ny’s website for information about the meeting, conference or event is essential to providing information to attendees. You

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an provide a wealth of information for a fraction of the cost of sending that same information through the mail. Get your we

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

site up as soon as you can. If you don’t have complete information available, provide a way for people to sign up to be noti

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fied when more information or online registration is available.

4. Offer Group Rates

Offer discounted rates to mult

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ple attendees from one organization or if you hold multiple conferences, meetings or events a year, offer discounts to indiv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

duals that attend more than one.

5. Location, Location, Location

The location of your meeting or conference can pla

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a large role in increasing attendance. If the majority of your potential attendees are on the east coast, it may not make s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ense to host a conference in California. If they are spread out across the country, try alternating conference locations bet

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

een the east coast and west coast. If you have a national presence and are looking to gain an international presence from Eu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ope, consider an east coast location. Also consider the type of audience and the location type that will best appeal to the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

such as a resort, a downtown location or an airport hotel.

Get the Word Out!

It is hard for people to come to your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

meeting or event if they don’t know about it! Consider offering free registrations to the trade press and send out press re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eases before and after to increase coverage. You can also trade advertising on your website with other industry related site

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

.

Need help boosting your meeting or event attendance? Contact Designing Events at info@designingevents.com or 866-867-1933

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sales always seems like such a daunting task when you have to build your pipeline. If you take small steps, your prospect list will grow quickly

Whether you are in education, marketing, retail, logistics, government service, entertainment or insurance, communicating positively and proactively with your clients makes sense.

Mike Filsaime isn't just another Internet marketing prodigy, he believes in sharing what he has learned and allowing other people to benefit from it as well.

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Advice You - 6 Ways to Boost Meeting, Event or Conference Attendance

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