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Advice You - Are You Asking Enough Questions?
Questions are a powerful communication tool that can help you advance your business, gain rapport with friends, and creat
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
e harmony at home.
Yet, many people avoid asking questions. They believe that asking questions implies weakness, reveals
Yet, many people avoid asking questions. They believe that asking questions implies weakness, reveals
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ignorance, or shows submission. People also avoid questions because they fear answers that cause change. And so, they pr
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
efer to continue making mistakes or to suffer with having less.
Actually, asking questions is powerful. When you ask que
Actually, asking questions is powerful. When you ask que
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tions, you choose the topic and guide the conversation. The key is to ask high value, positive questions that move people
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
's thinking toward the ideas that serve your agenda. Here's how.
1) Plan Questions
Prepare for every situation by askin
1) Plan Questions
Prepare for every situation by askin
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
g yourself questions such as: "What do I want to learn from this or about this?" Then plan questions to gather that infor
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ation.
For example, if you are going to a job interview, what information do you need to decide if this is the right job
For example, if you are going to a job interview, what information do you need to decide if this is the right job
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
? If you are meeting with a client, what information do you need to recommend the right product? If you are meeting with
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a contractor, what information do you need to sign the contract?
When appropriate write out a list of your questions. Th
When appropriate write out a list of your questions. Th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
best questions begin with "how," "what," and "why" because these require more than single word answers. Then prioritize
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
the questions, asking the most important first.
2) Think Questions
Most people respond to statements, situations, and q
2) Think Questions
Most people respond to statements, situations, and q
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
uestions by making direct replies. Unfortunately, responding before you have all the information that you need can lead t
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
o problems. Instead, respond with questions. For example:
Statement: "Do you have a minute?"
> Common response: "Sure."
Statement: "Do you have a minute?"
> Common response: "Sure."
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
> Better response: "What do you need?" or "How can I help?"
> Strategy: Find out what the person wants before you volun
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
teer
3) Use Questions
Savvy leaders ask questions to help other people make decisions. They do this by asking positive,
3) Use Questions
Savvy leaders ask questions to help other people make decisions. They do this by asking positive,
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
guiding questions that help others discover solutions, find possibilities, and consider options. For example:
"What do
"What do
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ou expect to be doing in three years?"
"How do you help clients make decisions to buy our products?"
"Where else might
"How do you help clients make decisions to buy our products?"
"Where else might
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
this benefit your organization?"
Notice that these are open ended questions that make the other person think. Often the
Notice that these are open ended questions that make the other person think. Often the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
answers lead to more questions. Your goal, as a leader, is to help the other person find answers by asking good questions
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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