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Advice You - Be Creative in Your Own Ball Park
Do you know someone who tends to ask a lot of questions? Maybe he or she gets on your nerves because of the questions you have to field and because it seems you can’t get thr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ough a conversation without numerous interruptions. Don’t despair. This may be a very creative person from whom you can learn and someone who might help you increase your ow
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ability to be creative.
In my “A Strategy For Winning” book, principle number three is Be Creative. I define creativity as doing a common thing uncommonly well. It is taki
In my “A Strategy For Winning” book, principle number three is Be Creative. I define creativity as doing a common thing uncommonly well. It is taki
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
g what we have, where we are, and getting the most out of it. It is looking at old things with a fresh pair of eyes and seeing them differently. When aptly applied, the ques
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
tions “Why?” and “What if?” can change one’s life and change one’s world.
In 1901, H.C. Booth was sitting in a rocking chair on his front porch in America’s rural Midwest wat
In 1901, H.C. Booth was sitting in a rocking chair on his front porch in America’s rural Midwest wat
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hing the sun set. He was also watching the dust blow across the prairie. As he relaxed and rocked, he asked himself, “What if we could reverse that wind and pull the dust ra
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
her than blow it?” H.C. Booth invented the vacuum cleaner.
Have you asked, “What if?” lately? “What if we tried it this way?” Maybe, “What if we changed that procedure?”
Have you asked, “What if?” lately? “What if we tried it this way?” Maybe, “What if we changed that procedure?”
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
It could be, “What if I changed my attitude?” There are many areas in which we can ask, “What if?”
Most people can learn to be more creative by learning to be more in touch
Most people can learn to be more creative by learning to be more in touch
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ith their subconscious minds. The subconscious mind is similar to a VCR or DVD. It records everything we experience directly or indirectly. We can actually set aside some t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
me each day to relax and let those stored memories come to the surface in different combinations – like H.C. Booth.
Individual creative people may be quite different from one
Individual creative people may be quite different from one
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
another, but most also share common characteristics. As mentioned previously, most are infinitely curious. They seldom take for granted what they are told. That’s why somet
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
imes they may get on people’s nerves or appear to be “difficult.” They are independent in the way they think and act. They take risks, take advantage of the unexpected, and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
re not afraid of being wrong or falling on their faces.
A large number of creative people have told of being highly influenced by another person. It might have been a parent
A large number of creative people have told of being highly influenced by another person. It might have been a parent
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
grandparent, teacher or some other mentor. The influencer communicated to the creative person: you are somebody; you matter; you have worth as a unique human being.
Sometim
Sometim
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
es we get the wrong idea of what true creativity is. You don’t have to write soul-stirring novels, create music that moves people or paint scenes of pure magic. As a creativ
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
person, you can stir souls, move people and show your magic by, as Henry David Thoreau said, “affecting the quality of the day.” You can be creative in business, family, com
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
unity and life. You can be a creative parent, spouse and friend.
Creativity is not limited to a particular field or profession. In fact, it is possible that a writer, music
Creativity is not limited to a particular field or profession. In fact, it is possible that a writer, music
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ian or artist can be less creative than a salesman or auto mechanic, because a work of art created by an uninspired, routine formula is really less creative than an imaginativ
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sales campaign or an ingenious solution to a mechanical problem. Artistic output may be one expression of creativity, but it’s not necessary to be a writer, musician or arti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t to be creative. A person involved in creative programming, creative management or showing creativity as a teacher is just as creative. The only difference is the ball park
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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