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Advice You - Understanding Corporate Culture
"All companies have a culture. In order for employees to
function and succeed, it is essential they understand and
believe in the culture."
- Bryce's Law
INTRODUCTION
The subject of "corporate culture" seems to be on everyone's mind these days; from the college graduate entering the job market, to the IRM executive who is trying to improve management and productivity in his organization. It is the topic of interest at social and professional gatherings.
INTRODUCTION
The subject of "corporate culture" seems to be on everyone's mind these days; from the college graduate entering the job market, to the IRM executive who is trying to improve management and productivity in his organization. It is the topic of interest at social and professional gatherings.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
The perceptive manager understands the importance of establishing and controlling the work environment, including both logical and physical considerations. Unfortunately, many managers do not appreciate the concept of corporate culture and how to use it to their advantage.
Corporate culture pertains to the identity and personality of the company we work with, either in the private or public sectors. All companies have a culture; a way they behave and operate. They ma
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
y be organized and disciplined or chaotic and
unstructured. Either way, this is the culture the company
has elected to adopt. In order for an employee to function and
succeed, they must be able to recognize, accept and adapt to the culture.
MEMBER VS. ALIEN
Have you ever noticed how people react to foreign visitors; whether an exchange student or a visiting professional? The stranger may be welcomed, but may never be accepted unless that person can adapt to the
MEMBER VS. ALIEN
Have you ever noticed how people react to foreign visitors; whether an exchange student or a visiting professional? The stranger may be welcomed, but may never be accepted unless that person can adapt to the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
norms of their new environment. If they
do not, the members will shun the stranger and reject the alien
from their culture. The same is true in business. If the new
employee, consultant or visitor cannot adapt to the corporate
culture, their chances for success are slight. The members of
the culture will reject the person outright and will work against
them.
The reason for this phenomenon is because people tend to prefer conformity in their culture. Conformity repr
The reason for this phenomenon is because people tend to prefer conformity in their culture. Conformity repr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sents a harmonious
environment where the behavior and actions are predictable. Most
people have a deeply rooted desire for a sense of order and
stability in their lives, which is what conformity provides. A
stable environment promotes self-confidence in the members of the
culture and allows them to concentrate on their work.
HUMAN PERSPECTIVE
Corporate culture deals with how we see ourselves and others. We act on our perceptions, not necessarily what occurs
HUMAN PERSPECTIVE
Corporate culture deals with how we see ourselves and others. We act on our perceptions, not necessarily what occurs
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
in reality. The culture greatly influences our perceptions and
behavior. For example, our values and beliefs may distort what
happens in fact. Gossip, propaganda, and a sensational press,
deals with what people want to hear, not necessarily what happens
in reality.
DEFINING CULTURE
Before we can alter the culture, we must first understand it. Culture is defined as the characteristics of the members of a civilization. Ultimately, culture defines the quality of lif
DEFINING CULTURE
Before we can alter the culture, we must first understand it. Culture is defined as the characteristics of the members of a civilization. Ultimately, culture defines the quality of lif
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e
for a group of people.
Culture doesn't appear suddenly, it evolves over time as people grow and learn. The older the heritage, the more ingrained the culture is in its members.
There are essentially three parts to any culture: Customs, Religion and Society. Each influences the others.
CUSTOMS
Webster defines custom as a "long-established practice considered as unwritten law." Custom dictates the expected manner of conduct for the culture. It prescrib
Culture doesn't appear suddenly, it evolves over time as people grow and learn. The older the heritage, the more ingrained the culture is in its members.
There are essentially three parts to any culture: Customs, Religion and Society. Each influences the others.
CUSTOMS
Webster defines custom as a "long-established practice considered as unwritten law." Custom dictates the expected manner of conduct for the culture. It prescrib
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
es the etiquette
to be observed in dress, speech, courtesy and politics
(gamesmanship). Several companies, most notably IBM, have long
understood the power of customs. These norms are established to
project a particular image the company wishes to convey.
RELIGION
Religion is the philosophy of life and the basis for our values. It influences our judgement in terms of what is ethical and what is not. Although uniform morality sounds attractive to executi
RELIGION
Religion is the philosophy of life and the basis for our values. It influences our judgement in terms of what is ethical and what is not. Although uniform morality sounds attractive to executi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
es, it can be quite dangerous if unethical practices are
allowed to creep into the moral fiber of the company.
SOCIETY
Society defines our interpersonal relationships. This includes how we elect to govern and live our lives. Society defines the class structure in an organization, from Chairman of the Board to the hourly worker. It defines government, laws and institutions which must be observed by its members. More often than not, the society is "dictated
SOCIETY
Society defines our interpersonal relationships. This includes how we elect to govern and live our lives. Society defines the class structure in an organization, from Chairman of the Board to the hourly worker. It defines government, laws and institutions which must be observed by its members. More often than not, the society is "dictated
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
" by management as opposed to
"democratically" selected by the workers.
INFLUENTIAL FACTORS
Obviously, it is people, first and foremost, that influence any culture. In terms of corporate culture, the only external factor influencing the enterprise is the "resident culture," which is the culture at any particular geographical location. The resident culture refers to the local customs, religion and society observed in our personal lives, outside of the workpl
INFLUENTIAL FACTORS
Obviously, it is people, first and foremost, that influence any culture. In terms of corporate culture, the only external factor influencing the enterprise is the "resident culture," which is the culture at any particular geographical location. The resident culture refers to the local customs, religion and society observed in our personal lives, outside of the workpl
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ace. The
resident culture and corporate culture may differ considerably
in some areas but are normally compatible.
Anthropologists have long known the physical surroundings, such as geography and climate, greatly influence the resident culture. The resident culture, in turn, influences the corporate culture. The corporate culture, which affects the behavior of its members, will greatly influence the resident culture.
SUB-CULTURES
Within any culture there
Anthropologists have long known the physical surroundings, such as geography and climate, greatly influence the resident culture. The resident culture, in turn, influences the corporate culture. The corporate culture, which affects the behavior of its members, will greatly influence the resident culture.
SUB-CULTURES
Within any culture there
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
are those people exhibiting special
characteristics distinguishing them from others within an embracing
culture; this is what is called "sub-cultures." In a corporate culture,
sub-cultures take the form of cliques, special interest groups, even
whole departments within a company. This is acceptable as long as the
sub-culture does not violate the norms of the parent culture. When the
characteristics of the sub-culture differ significantly from the main
culture, it
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
becomes a culture in its own right. This situation can be
counterproductive in a corporate culture, a company within a company. For
example, we have seen several IT organizations who view themselves as
independent of the companies they serve. They "march to their own
drummer" doing what is best for the IT Department, not necessarily what
is best for their company. Conversely, we have seen management regulate
the IT department as a separate, independent group as op
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
posed to a vital
part of the business.
CHANGING THE CORPORATE CULTURE
Changing the corporate culture involves influencing the three elements of the culture: Customs, Religion and Society. This is not a simple task. It must be remembered that culture is learned. As such, it can be taught and enforced. However, the greater the change, the longer it will take to implement. It should evolve naturally over time. A cultural revolution, such as the one experi
CHANGING THE CORPORATE CULTURE
Changing the corporate culture involves influencing the three elements of the culture: Customs, Religion and Society. This is not a simple task. It must be remembered that culture is learned. As such, it can be taught and enforced. However, the greater the change, the longer it will take to implement. It should evolve naturally over time. A cultural revolution, such as the one experi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
enced in communist China, is
too disruptive for people to understand and accept. As a result,
they will resist and rebel.
A smaller company can change its culture much more rapidly than a larger company, simply because of communication considerations. In addition, an organization in the private sector can change faster than one in the public sector (such as a government agency), only because a commercial company isn't encumbered with government regulations. This
A smaller company can change its culture much more rapidly than a larger company, simply because of communication considerations. In addition, an organization in the private sector can change faster than one in the public sector (such as a government agency), only because a commercial company isn't encumbered with government regulations. This
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
is an instance where a "dictatorship" works more effectively than a
"democracy."
To change the corporate culture, one must begin by defining the current corporate and resident cultures, including the customs, religion and society observed. There are several indicators for measuring the pulse of the culture: Absenteeism, Tardiness, Turnover, Infractions of Rules, Employee Attitudes, Productivity, etc. All of these can be used to gauge how people behave within the
To change the corporate culture, one must begin by defining the current corporate and resident cultures, including the customs, religion and society observed. There are several indicators for measuring the pulse of the culture: Absenteeism, Tardiness, Turnover, Infractions of Rules, Employee Attitudes, Productivity, etc. All of these can be used to gauge how people behave within the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
orporate
culture. To this end, we offer the "PRIDE" Survey on Corporate
Culture to assist in this analysis:
http://www.phmainstreet.com/mba/pride/eespcc.htm#survey
This is followed by a set of requirements for the culture and a plan to implement them. In a corporate culture, a policy and procedures manual can usually stipulate the customs and society to be observed. Developing a corpor
http://www.phmainstreet.com/mba/pride/eespcc.htm#survey
This is followed by a set of requirements for the culture and a plan to implement them. In a corporate culture, a policy and procedures manual can usually stipulate the customs and society to be observed. Developing a corpor
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ate consciousness is
far more difficult to implement and involves considerable
training and demonstration. Great care must be taken to avoid
the "do as I say, not as I do" situation.
It is one thing to enact legislation, quite another to enforce it. Without an effective means to monitor and control the culture, it is quite futile to establish any formal policies or guidelines.
SUMMARY
Management is much more than just meeting deadlines. It is a peop
It is one thing to enact legislation, quite another to enforce it. Without an effective means to monitor and control the culture, it is quite futile to establish any formal policies or guidelines.
SUMMARY
Management is much more than just meeting deadlines. It is a peop
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
le-oriented function. If we lived in a perfect world,
there wouldn't be a need for managers. People would build things
correctly the first time and on schedule, on costs. The fact of
the matter is that we live in an imperfect world. People do make
mistakes; people do have different perspectives, etc. Management
is getting people to do what you want them to do, when you want
them to do it. The corporate culture is a vital part of the art
of management. Failure to rec
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ognize this has led to the demise
of several managers. But for those managers who take it into
consideration, the corporate culture can greatly influence the
productivity of any organization.
Within the "PRIDE"-Enterprise Engineering Methodology (EEM), Corporate Culture is defined in Phase 3, Activity E, "Prepare Organization Analysis": http://www.phmainstreet.com/mba/pride/eespcc.htm#survey
Within the "PRIDE"-Enterprise Engineering Methodology (EEM), Corporate Culture is defined in Phase 3, Activity E, "Prepare Organization Analysis": http://www.phmainstreet.com/mba/pride/eespcc.htm#survey
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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