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Advice You - Market Research and Focus Groups
Market research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process. It provi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
des decision makers with data on the effectiveness of the current employed techniques and provides insights for necessary changes. Second, market research is the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
primary tool for exploring new opportunities in the media marketplace. Segmenting, questioning and evaluating the targeted markets are the steps to acquire the n
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ecessary knowledge regarding the publics' preferences, tendencies and interests in relation, for example, to contemporary political news.
According to scholars,
According to scholars,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
research can be viewed as playing three functional roles; descriptive, diagnostic, and predictive. Its descriptive function includes gathering and presenting sta
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ements of fact. The diagnostic function serves as the explanatory step in the process. Finally, the predictive function uses the researcher's descriptive and dia
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
gnostic research outcomes to predict the results of the proposed strategy under study.
As an applied research tool, the focus group research technique has to te
As an applied research tool, the focus group research technique has to te
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
t a hypothesis on high-involvement decision making, or public information processing, understand the tendencies of the public and of course evaluate the tested h
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
pothesis. Thus, before organizing and conducting a focus group, the first step for the moderator is to define the subject of research, formulate an understandabl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e hypothesis, prepare the setting, and recruit the focus group participants. After these steps are completed, the moderator is ready to lead an in-depth discussi
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n on the particular topic or concept. The goal of the focus group is to understand what people have to say and why. The emphasis is on getting participants talki
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g at length and in detail about the subject at hand.
Unfortunately, some of the very strengths of such a focus group can also become disadvantages. For example,
Unfortunately, some of the very strengths of such a focus group can also become disadvantages. For example,
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
the immediacy and apparent understandability of focus group findings can mislead instead of inform. The small size of the participating group can also be mislea
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ing and not represent adequately the real public opinion on the issue, directing the moderator to accept simple findings as overall truths. As the focus group re
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
earch is data-driven, with findings and conclusions being drawn directly from the information provided, the whole method can be characterized as inductive in its
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
approach, minimizing the originality of the findings to a mere description of the public opinion based on the available facts. Finally, the premises where the f
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
cus group is conducted, the demographics of the participants, the moderator's thinking on the issue, the lack of adequate facts, or the behavior of some of the p
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
rticipants in the group discussion, can cause the focus group research results to be false and the whole process to be time consuming and cost-ineffective.
Conc
Conc
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
luding, a focus group by definition is an informal research procedure that develops qualitative information instead of hard data. More specifically, it can ident
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
fy the range of attitudes/opinions of its participants. Such an insight can help the moderator formulate hypotheses and questions for a later quantitative survey
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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