Advice You - Business

Creativity measurement is often required in order to benchmark existing competencies, monitor improvement, increase output and generally provide tangible and useable p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rocesses and structures for clients.

Individuals can measure their own creativity, the creativity levels of their group, department or organisation.

However, a funda

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ental lack of understanding of creativity and innovation seems to make this a difficult task for many.

First, we need to define the difference between creativity and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nnovation. Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisatio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n. This reveals at least two issues:

a) Creative measurement requires isolation of problems and ideas.

b) Innovation measurement requires isolation of idea selection

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

development and commercialisation processes.

The above means that creativity can be measured without the production of a final, commercially successful product or se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

vice. We can simply measure how good an organization is at identifying problems and generating ideas. If an organization scores relatively high at this stage (and is n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot producing adequate commercial output), we can then look deeply at their innovation processes.

Second, we need a measurement system. A very simple and often used qu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ntitative system is to list criteria and rate them on a scale. A rating before and after, say, a training session or activity, will indicate tangible levels of change.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Third, we need to discern the criteria we will measure.

There are in fact a number of definitions of creativity. One of the most useful is that it is:

a) The produc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion of a quantity of ideas.

b) The production of a number of diverse ideas.

c) The production of a number of novel ideas.

Using all of the above, we can begin const

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ructing a quantitative sheet that lists:

a) Problem identification

b) Generation of a number of ideas

c) Generation of a number of diverse ideas

d) Generation of a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

number of novel ideas.

For each criterion above, we can grade, for example, from 1 to 10, before and after a training session. We can also grade before and after an a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tivity or an idea generating technique (lateral thinking, association, linking etc), in order to gauge the exact value of each tool.

All of the above is, in fact, not

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rocket science.

Going a bit deeper.

Each of the above criteria can be extrapolated to draw out the analysis (number of different perspectives used to analyse proble

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

, number of dominant ideas basing the problem etc).

To construct a much more meaningful analysis, travel down the following path:

Each environment consists of a rang

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of dimensions that affect creativity. On an organizational level, for example, we can measure attitudes, competency make-up, organizational structure, organizational

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

culture, team structure, knowledge mix and so forth.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which ca

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com

Ka

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/24435/adviceyou-Measuring-Creativity-DIY-style.html">Measuring Creativity, DIY style</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/24435/adviceyou-Measuring-Creativity-DIY-style.html]Measuring Creativity, DIY style[/url]

Make life easier for your company's Accounts Receivable Dept. If you receive consumer checks, vendor checks, business checks, government checks, virtually any kind of check drawn on a U.S. bank, you can now do from the convenience of your companys' location (or remote location) the same thing that only the top 5 or so banks are now doing for their customers. What is it? Accounts Receivable Conversion!

Is that tiredness a happy feeling or an exhausted one, like overload or emotion? Are you getting to sleep at night without alcohol, drugs or some other sedative? If you are coming home tired because your work is frustrating you, or because you are not doing the work you love, please consider the following.

I've met and worked with many people in all sectors of the business world and found that the majority of managers and team leaders are spending too much of their time on basic administrative tasks. T...

Tags

Links

Advice You - Measuring Creativity, DIY style

Related Articles: