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Advice You - 7 Strategies for Sustained Innovation
The need for constant reinvention is a given in today’s business environment. And while a breakthrough product or concept can catapult an organization ahead of its competitors, in these fast-paced times, that advantage is often short-lived.
While major product or service breakthroughs make headlines, it’s the steady incremental innovations made by employees every day that give an organization the sustained growth it needs.
While major product or service breakthroughs make headlines, it’s the steady incremental innovations made by employees every day that give an organization the sustained growth it needs.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
Sustained innovation comes from developing a collective sense of purpose; from unleashing the creativity of people throughout your organization and from teaching them how to recognize unconventional opportunities.
As innovative ideas surface, a clear sense of mission empowers front-line employees to act on new ideas that further your company’s purpose.
It Starts at the Top
Leaders create the psychological environm
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ent that fosters sustained innovation at all levels. The challenge is that as an organization grows, management structures and bureaucracies, designed to channel growth, tend to create barriers to small-scale enhancements.
While there are exceptions, in larger organizations employees tend to feel removed from the function of innovation and are less likely to take independent action or offer revolutionary ideas.
The commitm
While there are exceptions, in larger organizations employees tend to feel removed from the function of innovation and are less likely to take independent action or offer revolutionary ideas.
The commitm
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ent to establishing the right psychological conditions for innovation needs to start at the top. This means that, as a leader, you need to consider your own assumptions about innovation and their role in creating and changing your organization’s culture.
You need to appreciate the value of incremental as well as major innovations, understand the psychology of innovation and take the lead in promoting an innovative culture.
You need to appreciate the value of incremental as well as major innovations, understand the psychology of innovation and take the lead in promoting an innovative culture.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
therwise, it’s just not going to happen.
While your organization’s innovative capability depends on multiple factors, there are several steps you can take to create the psychological conditions that favor inventive thinking, regardless of your industry or the size of your organization.
Establish A Clear Sense of Direction
Changing cultures involves changing minds, and that takes time. But as with any initiative, a
While your organization’s innovative capability depends on multiple factors, there are several steps you can take to create the psychological conditions that favor inventive thinking, regardless of your industry or the size of your organization.
Establish A Clear Sense of Direction
Changing cultures involves changing minds, and that takes time. But as with any initiative, a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
clear sense of the target helps to speed the journey.
Your organization’s mission helps to organize and direct the creativity of its people. What is the purpose of consistent innovation in your enterprise? Is it to add customer value to existing products and services…to speed delivery…to increase on-time arrivals?
Having a clearly articulated message allows everyone to focus on innovation where it can deliver the greates
Your organization’s mission helps to organize and direct the creativity of its people. What is the purpose of consistent innovation in your enterprise? Is it to add customer value to existing products and services…to speed delivery…to increase on-time arrivals?
Having a clearly articulated message allows everyone to focus on innovation where it can deliver the greates
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t value. Innovation, as Peter Drucker has defined it, means creating a new dimension of performance. A sense of mission clarifies the direction of performance and helps determine which new ideas to focus on.
Open Communication
Open communication between management and employees sets the stage for an atmosphere of trust. But if you want to establish a new, more trusting culture, you can’t expect employees to take
Open Communication
Open communication between management and employees sets the stage for an atmosphere of trust. But if you want to establish a new, more trusting culture, you can’t expect employees to take
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the first step.
Company leadership initiates the process of open communication by sharing information with employees on a regular basis. This includes good news and bad.
Southwest Airlines policy of sharing information enabled the company to weather the sudden increase in fuel costs during the 1990-91 Gulf War. The company kept everyone informed as fuel prices soared. Southwest’s CEO Herb Kelleher sent a memo to pilots
Company leadership initiates the process of open communication by sharing information with employees on a regular basis. This includes good news and bad.
Southwest Airlines policy of sharing information enabled the company to weather the sudden increase in fuel costs during the 1990-91 Gulf War. The company kept everyone informed as fuel prices soared. Southwest’s CEO Herb Kelleher sent a memo to pilots
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
sking for their help. Through inventive thinking, the pilots found ways to rapidly drop fuel consumption without compromising safety or service.
Leaders of organizations that sustain innovation offer multiple opportunities for communication.
While not every company can offer an open-door policy for its senior executives, or even a chance for regular face-to-face contact, every organization can institute programs that enable
Leaders of organizations that sustain innovation offer multiple opportunities for communication.
While not every company can offer an open-door policy for its senior executives, or even a chance for regular face-to-face contact, every organization can institute programs that enable
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
front-line workers to feel heard. From CEO lunches with cross-sections of employees, to monthly division meetings between employees and the general manager, to open intranet forums for idea sharing and feedback, leaders can communicate their openness to hearing innovative ideas from those who are closest to the customer.
Reduce bureaucracy
While larger organizations are often considered less entrepreneurial and i
Reduce bureaucracy
While larger organizations are often considered less entrepreneurial and i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nventive than their smaller counterparts, it’s not the size of your company that inhibits innovation -- it’s the systems. Bureaucracy slows down action and is a serious impediment to innovation.
Smaller organizations can often move faster on implementing innovative ideas because they have less bureaucracy. When Jack Welch was reengineering General Electric he said, “My goal is to get the small company’s soul and small compa
Smaller organizations can often move faster on implementing innovative ideas because they have less bureaucracy. When Jack Welch was reengineering General Electric he said, “My goal is to get the small company’s soul and small compa
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ny’s speed inside our big company.”
Faster implementation encourages further inventive thinking. Think for a minute. If you had an idea for an innovation, and it required 6 weeks to clear channels and another 3 weeks to get funding, would you have lost any impetus for further contribution?
Instill A Sense of Ownership
An ownership mentality creates a powerful incentive for inventive thinking. When an individual
Faster implementation encourages further inventive thinking. Think for a minute. If you had an idea for an innovation, and it required 6 weeks to clear channels and another 3 weeks to get funding, would you have lost any impetus for further contribution?
Instill A Sense of Ownership
An ownership mentality creates a powerful incentive for inventive thinking. When an individual
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
is clearly aware of how his or her interests are aligned with those of the company, he or she has a strong reason to “go the extra mile” to further the mission.
Stock ownership is a significant, if not essential, incentive for employees. However on its own, profit-sharing doesn’t guarantee your employees will think like owners.
When employees don’t see how their individual efforts affect company profitability, they tend to
Stock ownership is a significant, if not essential, incentive for employees. However on its own, profit-sharing doesn’t guarantee your employees will think like owners.
When employees don’t see how their individual efforts affect company profitability, they tend to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
be passive and reactive. To encourage greater involvement, make sure each employee knows how his or her work affects company performance.
Southwest gave pilots the freedom to design and implement a plan to reduce fuel consumption because they were in the best position to determine what would be effective. Pilots pitched in enthusiastically because they understood the impact their actions had on the bottom-line and ultimat
Southwest gave pilots the freedom to design and implement a plan to reduce fuel consumption because they were in the best position to determine what would be effective. Pilots pitched in enthusiastically because they understood the impact their actions had on the bottom-line and ultimat
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ely, on their own futures.
Make Sure Recognition and Rewards are Consistent
While financial rewards are often tied to innovations, rewarding only the individual or team responsible for the “big idea” or its implementation, sets up a subtle competitive atmosphere that discourages the smaller, less dramatic improvements.
Even team-based compensation can be counterproductive if teams are set up to compete with each o
Make Sure Recognition and Rewards are Consistent
While financial rewards are often tied to innovations, rewarding only the individual or team responsible for the “big idea” or its implementation, sets up a subtle competitive atmosphere that discourages the smaller, less dramatic improvements.
Even team-based compensation can be counterproductive if teams are set up to compete with each o
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ther for rewards. These incentives discourage the cross functional collaboration so critical to maximal performance.
Companies that successfully foster an innovation culture design rewards that reinforce the culture they want to establish. If your organization values integrated solutions, you cannot compensate team leaders based on unit performance. If your company values development of new leaders, you cannot base rewar
Companies that successfully foster an innovation culture design rewards that reinforce the culture they want to establish. If your organization values integrated solutions, you cannot compensate team leaders based on unit performance. If your company values development of new leaders, you cannot base rewar
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s on short-term performance.
A Tolerance for Risk and Failure
Tolerating a certain degree of failure as a necessary part of growth is an important part of encouraging innovation. Innovation is a risk. Employees won’t take risks unless they understand goals clearly, have a clear but flexible framework in which to operate and understand that failures are recognized as simply steps in the learning process.
Toyota
A Tolerance for Risk and Failure
Tolerating a certain degree of failure as a necessary part of growth is an important part of encouraging innovation. Innovation is a risk. Employees won’t take risks unless they understand goals clearly, have a clear but flexible framework in which to operate and understand that failures are recognized as simply steps in the learning process.
Toyota
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
’s Production System transfers quality management and innovation authority to front-line plant workers. Workers are able to make adjustments in their work if they see an opportunity for improvement. If the innovation works, it’s incorporated into operations, if not, it’s chalked up to experience.
A major psychological benefit of Toyota’s method is the development of trust. Employees who trust their bosses are more likely
A major psychological benefit of Toyota’s method is the development of trust. Employees who trust their bosses are more likely
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to take intelligent risks that have potential benefit for the company.
Eliminate Projects and Processes that Don’t Work
As your organization innovates you need to practice what Peter Drucker calls “creative abandonment.” Projects and processes that no longer contribute should be abandoned to make room for new, progressive activities.
While no organization wants to squander financial resources on unprofitable acti
Eliminate Projects and Processes that Don’t Work
As your organization innovates you need to practice what Peter Drucker calls “creative abandonment.” Projects and processes that no longer contribute should be abandoned to make room for new, progressive activities.
While no organization wants to squander financial resources on unprofitable acti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
vities, it is actually the irreplaceable resource of time and employee energy that is wasted if a company holds on to the old way of doing things.
Innovation requires optimism. It’s about an attitude of continually reaching for higher performance. You can’t expect employees to maintain an optimistic attitude if they feel compelled to continue in activities that are going nowhere.
© 2007 Dr. Robert Karlsberg & Dr. Jane Adle
Innovation requires optimism. It’s about an attitude of continually reaching for higher performance. You can’t expect employees to maintain an optimistic attitude if they feel compelled to continue in activities that are going nowhere.
© 2007 Dr. Robert Karlsberg & Dr. Jane Adle
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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