Advice You - Business

Building rapport is all about creating a relationship, in the moment. And this is vital in business, education, friendships and many other areas of life. We need relationships to help us get the things we want for ourse

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lves in our lives, like money, promotions, success, partners and above all to feel part of society. You see we are social animals, us humans and if we find it challenging to make relationships, then we feel excluded.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nd that ain't comfortable.

So, let's build rapport quickly and easily in the just eight easy steps!

Pay Attention
Now some will say that you must make continued eye contact, but, you know, some f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

lks find that invasive and threatening. So match what they do, if they look at you, look at them. But whatever you do, ensure that you give an appropriate level of attention to them. In Dale Carnegie's wonderful book, 'Ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to Win Friends & Influence People', he tells a story of how he sat next to someone at dinner one evening. All night his fellow guest talked; all night Carnegie listened. A few weeks later, he was amazed to hear from a mutua

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

friend how interesting his dinner companion had found him - even though Carnegie said virtually nothing all evening!

Value Them
..which leads us to how you relate to them. If someone is talking to you about

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

something, make sure you show you value what they are saying, by asking them at least one additional openquestion about what they are talking to you about. Remember these? The 4 W's of HoW (yea, I know!), What, W

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere or Who - perhaps not Why, which can be seen as a challenge at the start of a relationship. 4 easy, helpful, interested open question types.

Be Like Them
By matching physically, you will make a far gr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ater impression. So, if they are standing, stand, leaning forward, lean forward. Ever spoken to a child? What did you do - you crouched down, didn't you. Why? Because you felt more able to communicate. It works well for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

b>big people too!

Follow Up
How often have you discussed something and then it hasn't been followed through afterwards. Promises not kept. And how did that leave your relationship with that person? Not g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

od eh? Following through on what you promise is not just good practice, it is vital if you want to build a strong, trusting relationship. People notice, even when you don't. Also remember to underpromise and overdeliv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Laugh a Lot
Laughter is a powerful tool in building relationships - you are sharing the same emotion, in the same moment. Ever seen two people in fits of laughter? How strong was that bond then? Pretty st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ong, I guess. Ever been there yourself? Yes, you know the feeling. It works, so share the fun and joy of the moment.

Hear Them
It is not about listening, it's about hearing them. So what's the distinc

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ion here? It means being so with the person that you sense other things beneath the words. This is a very powerful tool you can use. Further sensitive questioning then adds into your evidence, which can give you great

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lues to help build the relationship.

Be The Audience
Remember that when you are talking, you might be using the same language, but you hear it with different ears, different experiences and altogether a differe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t 'take' on the words. A great coach I know, Elaine Wylie, had a problem with her cell phone one day and heard a serious echo. She heard herself fully before her caller responded. It was very revealing. So hear what y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

u are saying from your audience's 'ears'.

Give space - Listen up
Have you ever spoken to someone uninterrupted for as long as it took to say all you had to say? Were there spaces where it went quiet? What did

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you say next? In Nancy Kilne's great book 'Time to Think' she explores great exercises to do just that. The experience is magical. Give your listener space to talk and let them fill the silences. You will have pure rap

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ort and a recognition that you care so much.

So that's all there is to it. There maybe a few other things, but get these here somewhere like right and it will create relationships of value for you all over the p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ace - through the rapport you have built in the moment.

Daunted? Don't be. Try one or two at a time and see the reaction - play with these ideas. Build your confidence. Enjoy the learning to Build Rapport Fast!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Build Rapport Fast! - Eight Easy Steps

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