Advice You - Business

When you hand out your business card to someone, do you think they initially look at it or read it? Most likely they just look at it. I have been handed thousands of business cards

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and to my amazement, there are only a handful of them that actually capture my attention. And the ones that I do take a second look at usually consist of full-color.

Obviously, a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business card’s purpose is to provide the recipient with contact information. But in actuality, it is also a representation of you and your company. A boring, non-appealing business card

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

can reflect negatively onto you. This is unnecessary because the cost of full-color business cards is very inexpensive today. Adding color to your business card will not only be more at

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tractive and give you a stigma for being creative, there are actual proven benefits that go with it.

While to most of us color is color, it is much more powerful than we give it credit.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

It can influence our mood, our thoughts, and our behavior. It can change the shape and size of the way things appear around us. Several ancient cultures even used colors to heal people wi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

th an alternative treatment called chromotherapy.

Colors are omnipresent, and have taken on their own meaning. For example, black is the color of power and authority. White symbolizes in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nocence and purity. Red is considered an emotional color and stimulates a faster heartbeat and breathing. And blue is the opposite of red, producing a calming or peaceful effect. I don’t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

believe the meanings to these colors should have any influence in the color you use in your business card or printing materials, but I just wanted to emphasize the effect it has.

So how

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

does color benefit us with our business cards, web site, and other printing materials? According to the Institute for Color Research (CCICOLOR), people will make a subconscious judgment a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bout a person, place, or product within 90 seconds of initial viewing and between 62% and 90% of that assessment is based on color alone. So there you have it. Roughly three out of four p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eople will qualify and evaluate you or your product without even thinking about it based solely on color, or lack thereof.

Not only does color help attain a positive first impression, it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

will increase more business. A University of Loyola, Maryland study found color increases brand recognition by up to 80%. In addition, it has been shown to increase comprehension by up

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to 73%, improve recall by 82%, and help sell up to 85% more.

If that’s not enough, research conducted by Xerox Corporation and International Communications showed the following of peopl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

92% believe color presents an image of impressive quality
90% feel color can assist in attracting new customers
90% believe customers remember presentati

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ons and documents better with color

83% believe color makes them appear more successful

81% think color gives them a competitive edge

76% believe that the us

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e of color makes their business appear larger to clients

The overwhelming belief and proven studies that color is of significance in how our business is perceived should not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be ignored. I am not a huge statistics guy but it would be foolish to ignore them. Many of us are visual people, 60% of the population to be more precise (maybe I am a statistics guy), me

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aning we primarily gather and retain information through our sense of sight. The beauty about color is there are plenty to choose from and you can use ones that reflect your personality.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

A full-color business card is the first step in capturing the attention of your prospect, propelling a positive first impression, and giving them a reason to want to do business with you.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Webinar is the buzz in the industry to attract prospects. One of the successful campaigns in online marketing is webinar.

The business world has seen many successful and loyal partnerships, yet few have been as enduring through difficult times as the partnership between Kmart and Martha Stewart.

Workflow is the manner of managing office work based on the specific requirement of the individual work item. It thus involves timely and effectual response. Hence this assures analyzing, providing solutions and expediting all transactions.

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