Advice You - Business

The way you communicate yourself, your contact information and your market are vi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tal in your business card.

Clarity is vital to an effective business card. But

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

larity, although necessary, is not sufficient to really set your card apart from

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he rest. If clarity were the only consideration, then the most effective busines

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

card imaginable would be a white rectangle that contains your name, your busines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s, and your contact information, and nothing else. If you were handed a business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

card like this in the real world, you'd more likely than not throw it out without

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

even a second look. That card contains everything a potential client would need

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o contact you, yes--but why would they? What incentive have you given them?

Thi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s brings us to the point of designing an effective business card: designing for c

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mmunication. If your goal is to bring in new clients and valuable contacts to he

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

p your business grow, then your business card needs not only to make your contact

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

information available, but also to communicate to those potential clients and con

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tacts exactly what separates your business from your competition, and what specia

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

skills, experience, or ideas you can bring to the table so that you can benefit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oth yourself and your clients.

The best way to do this depends on just what your

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

business is. One general principle, though, is to work in terms of images whenev

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

er possible, as opposed to text. A client's interest is then piqued: he or she s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es what you can do, and how well you can do it. The client then has a much great

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r interest in contacting you, since he or she knows that yours is a proven talent

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The world is dividing into two and customer service providers need to know which camp they belong to. Customers are either wanting to save time or savour time and your customer service will be judged on how you read your customers and which of the above two concept you adopt.

The rule 80/20 works in HR too, 20% of talented employees will generate you 80% of your income. So how to find, employee and work with talented people?

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Advice You - Business Card Communication I

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