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Promoting large events is one of the purest of forms of marketing. Timing is crucial, your event is happening on a specific date so you need to get it right first time and your results walk through the gates. Any mis

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

takes are painfully clear. But it is the high profile nature of these events that provides the opportunity to implement a hugely efficient campaign. This allows you to maximize your budget using the multiplier effect

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. The high profile nature of events makes them attractive to the media. They want you to advertise with them as they will get the halo effect from your profile.

This article intends to show how you can get the most

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ut of your event’s marketing budget.

Link ad spend to editorial
It’s a time when you have the power in the relationship with any publication. Make sure that you use he time before you commit to maximise the amo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

unt of editorial each publication offers. It is amazing how much attention you get when you have an advertising budget! Most providers of advertising media will be happy to offer matching space or time. One useful to

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l is the use of competitions.

Advertising providers are normally happy to run ticket competitions. Free tickets are a great tool to get more coverage at minimal cost.

Involve sponsors
Most events are seen as a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

great marketing tool for potential sponsors offering both customer entertainment and market profile. But most exhibition organisers don’t use the promotional opportunities that working with a big company can provide

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Most will have fantastic client data which can be used, staff to be targeted, advertising which can be piggy backed or instore/office promotions opportunities.

Use exhibitors promotional budget
With an event w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

here exhibitors make up a large percentage of the content using their budgets can be a great addition to your promotions. You can enhance this by providing them with proforma PR stories and usable versions of your ev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nt identity. Exhibitors are a great source of competition prizes.

Get a media sponsor
Media sponsorship packages make your budget go further. The cooler your event the more the media will want to be involved.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Offering key suppliers the opportunity to have media sponsor status is free for you – often only requiring the partners logo to be featured on ads, tickets and websites – but will give you access to free advertising

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

Use the local press
With a national event local press can be very keen to be involved. They enjoy he cache of being involved with a big event and like to give their readers benefits. Competitions are therefor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

an inexpensive way for you to get profile across a region. Competitions can be designed to get over the unique nature of your event. Entrants can be encouraged to find out more about your event through editorial or

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on your website.

Target features journalists
Most events organisers perceive their event as being hugely newsworthy and think that you should be able to get them into the press easily. However, even if the even

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

is seen as being of importance the reality is that your press overage may we be limited to a launch, a pre event profile and a post event round up. If your event is regional the coverage may well be limited to the l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ocal area.

One way around this is to target features rather than news editors. This may require a little thinking out of the box. An ecology event will obviously target environment writers but if the event is exhibi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing green vehicles then target the motors writer and what about the food, gardening and lifestyle writers. Features tend to give you more and higher quality coverage.

Collect data for your next event
It never c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eases to amaze that most events don’t collect data from their visitors. Simply collecting email addresses gives you a great tool for using to market for free.

Data can be collected during the ordering process, from

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uizzes and competitions, from exhibitors or from kiosks onsite.

Over a few events a significant amount of data can be collected.

By thinking around the campaign, broadening those involved, working with supplier

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s as partners and using exhibitors and sponsors budgets to broaden the campaign can effectively multiply the value and reach of your promotions. And bring more visitors trough the door? Why not try these tips and see

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In addition to conventional advertising, companies and corporate bodies have come to recognize that they must invest in trade shows, but what exactly are the pros and cons?

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