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Online videos are more popular than ever. They're a great marketing strategy when it comes to getting the word out about you and your business. But before you buy your favorite video creation sof

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tware and USB headset, there are a few things to think about before getting started.

You’ve probably heard the saying, “When you fail to plan, you plan to fail.” Nothing could be so true as when

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

applied to video creation. Sure, you can just throw together anything and post it to YouTube or Google Video. But, when it comes to your reputation and that of your company, a little upfront plan

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ning can reap many future benefits.

There are four key areas to explore before you jump into the wonderful world of video creation.

1. Why do you want to create a video?
When it comes to inv

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

esting your time, money, and energy, it’s best that your head and heart be aligned. If you’re not passionate about using video to promote your business, you would probably be better off not doing

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t. Passion shows. If video isn’t your thing, move on to something else that is. There are hundreds of other effective ways to promote your business – from blogging to joint venture relationships

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and everything in between.

2. Who is your target market?
If you’ve been in business any length of time, you’re well versed on the qualities and quirks of your audience. For start-up entrep

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reneurs, however, you need to do your homework. Take the time to define the demographics and psychographics of your ideal client or customer. This information will be invaluable when it comes to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

designing and developing your video. You must make sure your message is on target with the folks with whom you want to connect. If not, your efforts may be wasted.

3. What’s the purpose of your

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

video?
As a business owner, you may have any number of reasons for wanting to create a video. Here are some of the most popular ones:

To entertain:
Maybe you want to provide viewers wi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

h something light and fun, but which still clearly communicates your company’s brand.

To instruct:
You may want to teach your viewers something – like how to use one of your products. If you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sell services, then perhaps you might script a video that describes a process you go through with a new client or customer.

To request feedback:
You can introduce a new product or concept an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d then ask for feedback. You can ask viewers to fill out a questionnaire by visiting your website. You might give them a special incentive like a coupon or an opportunity to download free informa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tion.

To take action:
A video is a great way to get someone to take action. Interspersed throughout your presentation, you can invite the viewer to call or visit your website to take advanta

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ge of a special offer.

4. What will you include?
As part of your upfront planning, make a list of what you want to include in your video. This will help you to organize your project to make

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sure you have the necessary resources in place.

Some things you might need for your video include: video creation software, high quality microphone, music, photographs, graphics, other video for u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

se in the video (picture in picture), voice narration / script, multiple voice narration, callouts, interactive links (some videos have interactivity programmed within them to allow the viewer to g

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o to different parts of the video, interact with the video, or click through to a link to view other material or to download files), cast members (customers, company employees, and others who may b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e a part of the voice narration or the actual video), and permissions (signoffs from everyone who participates or provides content for the video).

If you do some preliminary planning with pencil a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd paper, you can save yourself hours of frustration in the future. You’ll develop a process that makes video creation faster, easier, more fun, and hopefully, profitable for you and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You should take a week to evaluate your Yellow Page program. Spend a few hours each day carefully giving it some thought. But do you know where to start and where to end? If not, you've come to the right place. Here's today's assignment.

The word ‘Machiavellian’ in English is now widely referred as ‘the political doctrine of Machiavelli: any means (however unscrupulous) can be used by a ruler in order to create and maintain his autocratic government’. The book time and time again mentions that it is prudent for a ruler to use cunning and necessary evil activities, either to instigate fear among his opponents or to protect his kingdom.

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