Advice You - Business

Step 1 - First impressions DO Count! First impressions are fundamental to building trust online - even more so if you have an e-commerce site. Your site needs to look professio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nal and inspire trust: the slightest doubt and the customer will leave your site for a competitor’s.

So make sure that your graphic and pictures are good quality and your text

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s clear and informative.

Remember that you are asking people to leave their credit card details and trust you with their money!

Step 2 - Write good content and products descri

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ptions You need to provide visitors with enough information about your product to allow them to make an informed buying decision.

Try not only be descriptive but also appeal t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the customer’s feelings. Would you widget make him feel amazingly confident, look good dinner parties, allow them to do their work quicker and spend more time with their family

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

The text needs to be conversational, punchy easy to read and interesting.

You will find yourself spending a considerable amount of time writing - but the benefits - higher co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nversion rates and better search engines results, should be worth it.

Step 3 - KISS (Keep it Simple Stupid!) Don’t assume that everyone knows everything. Make it clear where t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ey need to go to find what. Label the navigation titles clearly and make it clear how to buy.

Amazingly “add to basket” or “buy now” signs on some sites are almost impossible t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o find… and guess what? People shop elsewhere. Keep the layout clear and simple and make sure navigation is obvious to all users (not just to you) by testing your website on fri

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nds and family - watch how they use it, you could be amazed at what you learn!

Step 4 - Forget Flash (and large images, Splash pages or other gimmicks) Lots of graphics and mo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing images might look impressive but they can take too long to load and annoy you visitors. All customers are interested in is accessing relevant information as quickly and easi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly as possible so that they can see what you have to offer. What’s more they look like at adverts and at best customer ignore them.

Too many companies are tempted to go for a ‘

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ow’ effect website with lots of graphics that take a lifetime - or at least longer than the average browser is prepared to wait - to load and don’t bring any “value” to the site

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

.

Remember, the web is an information-based medium and wouldn’t you prefer your site to be remembered for its great products and services rather than its design?

We’re not say

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng that design is irrelevant - just try to keep things simple. This leads us nicely to our next step.

Step 5 - Make your promises clear… and keep them. All return and guarante

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s policies should be stated clearly on the site. You need to maintain trust and continue to build relationships with your clients even after you’ve made the sale. Answer all que

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ries and emails personally. Automated answers are likely to make customers feel like ‘just another number’. A prompt and warm personal answer, however, will make them feel value

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

.

Keep them informed of the delivery status, especially if delivery is delayed. They might not be happy but they’ll be even more upset if they feel you’ve let them down. Simila

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rly, if you’ve made a mistake admit it, apologise and fix it - as quickly as possible!

REMEMBER - unhappy people tell two or three times more people than happy ones do! The old

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

saying that new customers are much harder (and much more expensive) to sell to than new ones is true and customer retention will be key in the long term success of your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/24983/adviceyou-5-Simple-Steps-to-Selling-Online--How-to-Convert-Visitors-Into-Buyers.html">5 Simple Steps to Selling Online - How to Convert Visitors Into Buyers</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/24983/adviceyou-5-Simple-Steps-to-Selling-Online--How-to-Convert-Visitors-Into-Buyers.html]5 Simple Steps to Selling Online - How to Convert Visitors Into Buyers[/url]

A career, as does a journey, needs a destination – and a plan for getting there – to be satisfying. Read this article to discover how to keep your skills up to date and take control of your own career destiny.

Everyone in a corporation should learn customer service and that includes the executives to. The late great Ray Kroc, the founder of McDonald's stated in his book; Grinding It out. That each of his executives had to spend time behind the counter of a McDonald's store greeting customers and understanding the business model in each month.

Tags

Links

Advice You - 5 Simple Steps to Selling Online - How to Convert Visitors Into Buyers

Related Articles: