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Advice You - Ten Deadly Mistakes To Avoid In E-Commerce
The growth rate of e-commerce or shopping on the Internet has been exponential. And with the phenomenal growth, competition has become very intense and is now literally only a mou
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
se-click away. What this means is that if you do not use some strategic thinking and planning with your e-commerce, someone else will be taking away your customers and visitors to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
your website. Your Strategic Thinking Business Coach offers the following list of ten (10) deadly mistakes to avoid in your E-commerce efforts.
Deadly Mistake #1: Lack of strat
Deadly Mistake #1: Lack of strat
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
egic thinking and planning.
A clearly defined vision for your e-commerce business is essential. The strategic thinking and planning process will get you there.
Deadly Mist
A clearly defined vision for your e-commerce business is essential. The strategic thinking and planning process will get you there.
Deadly Mist
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ke #2: Lack of a clearly focused and defined strategic marketing plan.
The development and implementation of a strategic marketing plan is critical to your e-commerce succes
The development and implementation of a strategic marketing plan is critical to your e-commerce succes
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
s. Your website without strategic marketing will be ineffective.
Deadly Mistake #3: A very poorly designed website.
Don’t rush to put up a website that is not well planned.
Deadly Mistake #3: A very poorly designed website.
Don’t rush to put up a website that is not well planned.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Seek the advice of a professional website developer and marketing advisor to determine the content and design of your website.
Deadly Mistake #4: Lack of testing your website a
Deadly Mistake #4: Lack of testing your website a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d your marketing messages.
Routine testing of your website is very important to avoid frustration to visitors. And testing of different marketing messages is also important
Routine testing of your website is very important to avoid frustration to visitors. And testing of different marketing messages is also important
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
in finding the best way to “connect” with your market.
Deadly Mistake #5: Lack of keeping your website current and up-to-date.
If your website is not properly maintained an
Deadly Mistake #5: Lack of keeping your website current and up-to-date.
If your website is not properly maintained an
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
d kept current, your visitors will be going to the competition in seconds.
Deadly Mistake #6: Poor customer service.
This is a deadly mistake in any business. In e-commerc
Deadly Mistake #6: Poor customer service.
This is a deadly mistake in any business. In e-commerc
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
it is really a driver for customer decisions when shopping on the Internet. They will quickly go elsewhere if they do not provide the level of service they feel they deserve.
De
De
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
adly Mistake #7: A non-existent or hard to find privacy policy.
Savvy consumers wan to know what you will do with the information you collect from them. This is very importa
Savvy consumers wan to know what you will do with the information you collect from them. This is very importa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nt in today’s world where personal identity theft and unethical people use information in unauthorized ways.
Deadly Mistake #8: A website that is not easily maneuvered and not use
Deadly Mistake #8: A website that is not easily maneuvered and not use
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r friendly.
If you frustrate your visitor or customer with a hard to navigate website and difficult procedures to buy & checkout on your site, they will disappear rapidly and
If you frustrate your visitor or customer with a hard to navigate website and difficult procedures to buy & checkout on your site, they will disappear rapidly and
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o to your competition.
Deadly Mistake #9: Attempting to see the wrong product online.
The Internet is not the right place to sell each and every product that exists. It i
Deadly Mistake #9: Attempting to see the wrong product online.
The Internet is not the right place to sell each and every product that exists. It i
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s imperative that you do research on how well your type of products have done being sold online and what tactics work best in selling them.
Deadly #10: Taking your customers “for
Deadly #10: Taking your customers “for
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
granted” and not showing your appreciation and thanks.
Again, this is a deadly mistake in any business, but is very important in e-commerce due to the many choices consumer
Again, this is a deadly mistake in any business, but is very important in e-commerce due to the many choices consumer
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
have. You should always say hank you and express your appreciation to your customer for doing business
with you.
Your strategic thinking business coach strongly encourages you
Your strategic thinking business coach strongly encourages you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
to fully realize the benefits of strategically thinking and planning to plan and implement an
E-commerce element within your business. If you would like to learn more about how
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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