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Advice You - Watch Your Customers Grow
Nurturing your customers and helping them to develop into better people (who use more of what you sell) is often like raising children - but without the teenage worries! Customers need he
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
lp to know how best to use your products and services. Look out for their needs and you will be rewarded in multiples.
I can hear some of you thinking "Me! Nurture customers! How can I d
I can hear some of you thinking "Me! Nurture customers! How can I d
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o that?" The good news is that it's not too hard. Just give yourself some time to get into a few good habits and…before you know it...you'll find yourself wanting the best for your custom
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ers every day.
Nurturing activities come in many shapes and sizes. Try some of these for fit:
Make it super easy for your customers to select which item they need from your range. Give
Nurturing activities come in many shapes and sizes. Try some of these for fit:
Make it super easy for your customers to select which item they need from your range. Give
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
information and tips to put them on the right track.
Give your customers a guarantee of quality. If you don't think you can do this have a serious think about how good your products are.
Give your customers a guarantee of quality. If you don't think you can do this have a serious think about how good your products are.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Did you know that even for those companies offering a 100% money back guarantee, a very small percentage of customers ever use it. It's the perception that counts!
Have a returns policy
Have a returns policy
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
for your goods that is easy to follow and accessible to your customers.
Make sure your staff have the 'right' attitude. Keep them up to date with regular training that is good for them
Make sure your staff have the 'right' attitude. Keep them up to date with regular training that is good for them
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd for you.
Communicate with your customers regularly on topics that are timely and of value to them. Don't just call them when you want something done - like a sale or special offer to
Communicate with your customers regularly on topics that are timely and of value to them. Don't just call them when you want something done - like a sale or special offer to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
fill your slow periods. Email is often the tool of choice these days as it is convenient, ubiquitous, cost-effective and potentially interactive.
Surprise them. Give them a bonus when ap
Surprise them. Give them a bonus when ap
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
propriate. Give them something special to tell their friends and neighbours about. It might be a bonus product, special offer, upgraded delivery or service, fast-response time etc
Make c
Make c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ustomers feel at ease in your store, office or service area. Are they comfortable? Is it intimidating? Consider the effect of furnishings, d?cor/fittings, layout or location. Find out wha
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
t works best.
Now that we're thinking on the same wave-length you will see there are many places where you can nurture your customers. Try it:
On your web site.
On your packaging.
In
Now that we're thinking on the same wave-length you will see there are many places where you can nurture your customers. Try it:
On your web site.
On your packaging.
In
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
your communications.
During the sale process.
When you make deliveries.
When you are running special events.
When your customers come to visit you at your store, office or facilities.
During the sale process.
When you make deliveries.
When you are running special events.
When your customers come to visit you at your store, office or facilities.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Just like raising children, when you look after your customers - with their best interests at heart - they will recognise the integrity of your actions and reward you in many ways. (Alt
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ough children are sometimes slow to respond!)
You can expect to get:
Greater loyalty - within reason. You always need to offer value.
Higher average sales - as your customer will be mo
You can expect to get:
Greater loyalty - within reason. You always need to offer value.
Higher average sales - as your customer will be mo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
re likely to purchase other items.
Higher profit margins - within reason. Loyal customers who appreciate that you do look after them are more willing to pay a premium for buying from you
Higher profit margins - within reason. Loyal customers who appreciate that you do look after them are more willing to pay a premium for buying from you
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
. At least they will be less likely to shop around purely for the lowest price.
More cost effective marketing. You will attract more customers for your marketing dollar, and achieve high
More cost effective marketing. You will attract more customers for your marketing dollar, and achieve high
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
er value sales.
Lower customer churn rates. Why would your customers buy elsewhere when they recognise the value you provide? (Competitively priced for your offering, of course)
A deepe
Lower customer churn rates. Why would your customers buy elsewhere when they recognise the value you provide? (Competitively priced for your offering, of course)
A deepe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r, more meaningful relationship with your customers - enabling you to weather the inevitable problems that arise. You must earn the trust of your customers.
A more secure future for your
A more secure future for your
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
business - which means less worry for you and your staff.
Have a good look around you.
How many businesses do you see nurturing their customers?
See the opportunity for you
Have a good look around you.
How many businesses do you see nurturing their customers?
See the opportunity for you
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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