Advice You - Business

Everyone most likely has seen a business card and knows what they look like. Business cards are fairly standard and collectively include

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

common information such as an imprinted advertising message of one’s name, business name, logo, type of business or products offered – a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ll on one small piece of thin pasteboards. Also, business cards are typically the same size and measure 3 to 4 inches long by 2 inches w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ide.

Business cards have long been used as the marketing mechanism of choice to turn an entire workforce into a huge marketing staff for

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a business or organization. Each business card gives each employee an opportunity to be singled out in the corporate and global market

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lace and acknowledged.

In a sea of standard business cards all saying the same basic information – how does one stand out? Uniqueness i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s achieved by the quality of stationary, the color of the card, the font used as well as the font size and also catchy sentences that lea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ve memorable impressions in a business card recipient’s mind. A unique and personalized business card is so effective that marketing exp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

erts recommend that you have a separate business card for each service your business offers so as to increase the range of your marketing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

potential. Business card exchange is a given in today’s marketplace and you want to have distinct cards that say something positive abou

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you in the way they look and feel to hand out to others in the marketplace.

The fact is, unique and personalized business cards are an

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

absolute necessity in today’s specialized marketplace where customers look for specific services from qualified individuals and businesse

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s. Many customers look for personalized, special services. Therefore, personalized business cards are a must. Keep several business card

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s with you at all time and be sure to pass them out whenever it is appropriate. Give them to friends, relatives, people you meet at socia

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l gatherings or other such networking events. Make certain your personalized business cards have all pertinent information such as your c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mpany or business name, logo, and your contact details on the card. If you have an 800 number, list it as well.

Keep in mind, do not clu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tter the cards; make them legible with your name and contact information easy to read. Another great way to make your business card uniqu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e is to create a trademark to use on the card that is distinct and that will differentiate you from everyone else.

There are many compet

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

itors in every market, even yours – do your best with unique business cards to stand out from the pack and be visible to your potential c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lients. Please see below for more information on Creative Business Cards

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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