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Advice You - Sex and Charisma - How to Write Copy that Uses it to Increase Your Sales
Picture this ...
One summer Sunday afternoon, four guys in their thirties were relaxing with a few beers watching the cricket at the local pub. They were having a great time "downing scooners", yelling out their own play-by-play commentary of the televised procee
One summer Sunday afternoon, four guys in their thirties were relaxing with a few beers watching the cricket at the local pub. They were having a great time "downing scooners", yelling out their own play-by-play commentary of the televised procee
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
dings.
When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, "Hi fellas. Having a great time?", with a big smile and a flir
When the cricket match stopped for lunch, two beautiful, blonde, promotions girls walked into the bar. They walked up to the guys and the most scantily clad of the two leant over them and said, "Hi fellas. Having a great time?", with a big smile and a flir
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
tatious look. "Would any of you like to buy a can of the new X brand Bourbon?"
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and
Six sets of eyes popped out of their owner's heads and you could hear them all saying, "Yep. Yep. I'll 'ave one." (I've cleaned up the language a little).
After the girls had gone and
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
all of the "ogling" had finished, one of the blokes said to the others, "Anyone want my bourbon? I hate the stuff."
The responses from around the table were ...
"Nahh mate! Can't stomach it either. It's rubbish."
"Nahh, not me either."
"Nope. I'll sti
The responses from around the table were ...
"Nahh mate! Can't stomach it either. It's rubbish."
"Nahh, not me either."
"Nope. I'll sti
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
k with me beer."
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a produ
Now, why did six guys each buy a can of Bourbon when they each knew they didn't like the drink?
... because they were attracted to the person selling it.
I'm sure you've seen or been in similar situations before ... when you have bought a produ
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ct or service simply because you liked the person selling it NOT because it was the best product for your needs.
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the w
It's true, sex sells every day of the week and so does charisma.
Have you ever been to a party and seen a certain person walk into the room and the w
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hole crowd stops and takes notice?
Someone who owns the room. Someone who is captivating to listen to. Captivating to watch.
Someone who radiates this aura of power yet approachability and at the same time appears to be really "into you".
Everyone likes this pe
Someone who owns the room. Someone who is captivating to listen to. Captivating to watch.
Someone who radiates this aura of power yet approachability and at the same time appears to be really "into you".
Everyone likes this pe
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
son. You know the type of person I'm talking about.
Now - imagine that person is YOU as seen through the words you write on a page. Your copy exudes charisma.
Charisma is something that works really well in copy.
If you can make your copy so charismatic that yo
Now - imagine that person is YOU as seen through the words you write on a page. Your copy exudes charisma.
Charisma is something that works really well in copy.
If you can make your copy so charismatic that yo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ur reader thinks of you as their new best friend, how many extra responses do you think your marketing material will produce? A lot.
With direct response copy YOU as the writer have the power to seduce your audience so they want to buy YOU and not just the produc
With direct response copy YOU as the writer have the power to seduce your audience so they want to buy YOU and not just the produc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t.
I'm sure you have seen charismatic or "sexy" businesses that draw in customers like ants to a breadcrumb.
You know the ones ... the businesses that have an intoxicating brand.
Virgin Blue and most of the Virgin companies have a sexy image. Many people wa
I'm sure you have seen charismatic or "sexy" businesses that draw in customers like ants to a breadcrumb.
You know the ones ... the businesses that have an intoxicating brand.
Virgin Blue and most of the Virgin companies have a sexy image. Many people wa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
t to be Virgin customers just because they love the Virgin brand. The product itself (in many cases) isn't that special. They're buying the cheeky, adventurous Virgin image.
How to Add Charisma to Your Copy
In the last lesson, we talked about how some sales occu
How to Add Charisma to Your Copy
In the last lesson, we talked about how some sales occu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r purely because of the great level of rapport between the salesperson and the consumer (or in the case of the Bourbon ... sexual attraction).
Obviously, this only happens in some sales situations. In most situations, a combination of both happen ... the consumer
Obviously, this only happens in some sales situations. In most situations, a combination of both happen ... the consumer
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
buys the benefits of the product as well as the relationship with the salesperson.
In this lesson, you will discover why that is and how you can apply these secrets in your writing.
It's about building rapport on paper.
With that, I'd like to introduce you to
It's about building rapport on paper.
With that, I'd like to introduce you to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
the teachings of a man who has done more to influence the way we communicate tha anyone on the face of the planet. He was the father of the self-help movement. In fact, an industry began as a result of his efforts.
The man I'm talking about is Dale Carnegie, the
The man I'm talking about is Dale Carnegie, the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
uthor of the immortal book, "How to Win Friends and Influence People".
Through his public speaking and self-confidence seminars, Dale Carnegie taught people the art of getting people to like them ... the art of communicating in a way that gets heard ... of buildi
Through his public speaking and self-confidence seminars, Dale Carnegie taught people the art of getting people to like them ... the art of communicating in a way that gets heard ... of buildi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng rapport and showing respect for others.
Master these principles and use them in your copy and you will have your reader's undivided attention.
Here is an example of just some of Dale Carnegie's teachings as listed in his book (and yes, it's another "must read
Master these principles and use them in your copy and you will have your reader's undivided attention.
Here is an example of just some of Dale Carnegie's teachings as listed in his book (and yes, it's another "must read
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
").
Six Ways to Make People Like You
Principle 1: Become genuinely interested in other people.
Principle 2: Smile.
Principle 3: Remember that a person's name is to that person the sweetest and most important sound in any language.
Principle 4: Be
Six Ways to Make People Like You
Principle 1: Become genuinely interested in other people.
Principle 2: Smile.
Principle 3: Remember that a person's name is to that person the sweetest and most important sound in any language.
Principle 4: Be
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
good listener. Encourage others to talk about themselves.
Principle 5: Talk in terms of the other person's interests.
Principle 6: Make the other person feel important - and do it sincerely.
Source: "How to Win Friends and Influence People" by Dale Car
Principle 5: Talk in terms of the other person's interests.
Principle 6: Make the other person feel important - and do it sincerely.
Source: "How to Win Friends and Influence People" by Dale Car
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
negie, Chancellor Press
They make sense, don't they?
Pull away our masks and you will find that underneath it all, we are all the same. We all want the same thing.
After all, we want to know that we matter. We all want to be happy. And we all want to be loved.
They make sense, don't they?
Pull away our masks and you will find that underneath it all, we are all the same. We all want the same thing.
After all, we want to know that we matter. We all want to be happy. And we all want to be loved.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
As a copywriter, if you can show people that they do matter ... that you do care; you will have won a friend. Simple as that.
For dozens more articles on copywriting and a free copy of Scientific Advertising by Claude Hopkins go to http://www.wordsthatsell.com.a
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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