Advice You - Business

It can be really difficult to get people to stop at you booth at an exhibition, especially if you don’t have fun give-away items. This is w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

here exhibition gifts come in. There are literally hundreds of different exhibition gifts that you can consider purchasing for your company

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to use, but in the end, none of these gifts matter much if you don’t get the chance to talk to the exhibition-goers about your company’s pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

duct or service. In order to draw people into your booth, consider giving away the exhibition gifts as prizes.

There are a number of ways

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n which you can have prizes are your exhibition booth or table. These games are fun, and as the person pauses to play, you can do your sale

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pitch. Wheels are common, easy to build, and work beautifully. With this type of game, you ask exhibition-goers to spin a wheel, which wil

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l then land on a prize. As the wheel is spinning, you can talk about your company. You can also have variations on other carnival games as

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ell. Be creative!

Of course, never make your game too hard to win. Everyone should leave your booth with a prize, whether it be large or s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

all, and every prize should have your company’s name and logo printed on it. If your game is too hard, the people will walk away with nothi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g more than your business card (which will likely be thrown in the next trashcan) and a sense of disappointment.

However, give out exhibit

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on gifts as prizes wisely. You could end up spending a lot of money on this if you don’t think things through, or run out of the large priz

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es before the end of the day. In the wheel example, have the majority of the landing categories be small items, such as keyrings, pens, and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

magnets. You can also give away coupons with your prizes to urge people to buy a product or try your service. Have one or two medium-sized

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ifts, like mugs, which can be given our sparingly. These will make people feel like more of a winner with your company, but if you give the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

out too often, you might find that you’re spending too much money. Lastly, it’s a good idea to have one grand prize, like a free sample of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

your product or an expensive exhibition gift, like a carrying case or a fleece jacket. If you are worried that there will be more than one

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

grand prizewinner, have a drawing at the end of the day.

Don’t forget to have other items available as well, for handing out. Some people

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imply don’t have the time or energy to stop to play your game, even though they are interested in your product. Have smaller exhibition gif

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s and business cards or brochures ready to pass out to everyone who passes your table, whether they stop to play your game or not. Having a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

fun booth is great, but your sole purpose of any exhibition is to promote your company, so choose exhibition gifts that work with that need

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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