Advice You - Business

Costs to consider when budgeting for your exhibition

• Hire of the space from the exhibition organiser. Space is usually charg

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ed by the square meter. You can choose space only which means you have to erect your own display or exhibition stand, or shell

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cheme. A shell scheme usually consists of loop nylon covered walls on three sides, with a named headboard above the open side o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

entrance to your stand. Many people will brand their shell scheme with exhibition graphics panels. They may also take a litera

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ure rack, a table or counter and if space permits some form of seating.

• If you opt for space only you will need to buy or hi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e a portable exhibition stand such as a pop up or banner stand or have a custom stand designed and built. Portable stands are c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eaper and can be used again. Custom built stands can be very simple to extremely complex. Some exhibitors find it cheapest to d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

their own stand whilst many companies will employ a stand designer to gain maximum impact.

• Stand Build. If you opt for port

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ble trade show displays you turn up at you stand space put up the trade show equipment and your in business. If you go for cust

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m build your will need to employ a stand builder to build and breakdown the stand.

• Trade show handouts. Brochures are expens

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve, be aware of the cost of handing them out at a show. Why not print some simple flyer's or post cards then follow up hot pros

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

pect with a brochure after the show.

• Lighting and Electrics. You'll need power and light. Power is controlled by the event o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ganisers and can be costly. You can take your own lights for pop up,s stand and banner stands or opt for a lighting scheme from

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the organiser.

• Transport. The whole stand, together with any literature, furniture and flooring as well as your products wil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

need to be transported to and from the show.

• Entrance tickets. Most exhibitions will allow a fixed number of tickets for th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

size of the stand, and if you need more for staff or invited guests, you may be asked to pay.

• Staff. In addition to having

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

o pay staff for longer hours, there are usually associated costs involved such as accommodation, food, travel and parking. You

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ay need to employ additional staff to help man the stand.

• Catering. Whilst some exhibitors request their staff to feed thems

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lves at the venues facilities, others may order in catering from the event organisers.

• Insurance. Make sure you have adequat

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

insurance, not only for your goods on display, but also liability insurance should anyone hurt themselves whilst on your stand

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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