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Advice You - What Is The Cost Of Consumers Time
Let us stop for a second and talk about time - our own time as an investment. It is neve According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product r enough and while new technology is making things faster instead of increasing - our av ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ilable time is constantly decreasing. And this happens to our consumers as well - they f lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ce the same challenge. Their time is becoming a scarce resource, which they are becomin here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe very careful where they are investing it in. And if you start looking at your time, at d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro onsumers time in terms of investment - the whole dialogue changes. Because then the old- ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ime concept of "passing time" be it in front of a TV or anywhere else for that matter is easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi gone. Time is too scarce to waist it. You have too little of it to afford to do that. A nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically d this is when we as consumers, all consumers become very careful how they "spend" it an and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ on what. Because nowadays new technology offers us a choice - to sit in front of the TV ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi zapping from channel to channel in search of what someone else have chosen to show us to ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a night or knowing what we are interested in up to the point where we know that the precio dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod s 1 hour of free time we have tonight we would like to invest in the fall - winter 2007- cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin 008 fashion show of Dolce & Gabbana - because this is exactly what we would like to see. tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen And it is becoming easier and easier to do that: be it on YouTube or Google Video – the t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel consumers’ choice becomes to either face the TV screen or the computer screen – that sim ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust le. But then it is also a question between passively / reactively watching the programmi y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products g choices of someone else or proactively knowing what we want and going for it. I assur . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de you that more and more consumers are going to treasure their time and become very caref elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip l where they invest it in. Are you prepared to encounter them when they make that choice tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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