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Advice You - How Well Do We Know Our Consumers
As disciplined marketers let us have a look on how well we know our consumers. Because we a
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ll do research our consumers to know them better, to know who they are and how best to talk
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
to them what to tell them in order for them to feel that we understand them and for them to
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
stay with us.
And we do research them geographically - to know where they are, and demogr
And we do research them geographically - to know where they are, and demogr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
phically - to know how many are male vs female and what is their predominant age group, and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
what is the life-style they have - all of this to get a clear image in our mind as to who
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
re they, identify them in every possible detail.
And then we come to their media habits an
And then we come to their media habits an
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d we do ask them on how much and what TV station and programs they are most interested in,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hat newspapers and magazines they read and which radio stations they listen to when going t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
o work in the morning. And we come to the internet and the question is – what do we ask the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
about it. Do we just ask them if they use it or not and if only for emails or also to surf
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
. Do you stop there?
Because as we know unless we ask them the right questions - there is
Because as we know unless we ask them the right questions - there is
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
o way for them to give us the right answers - the ones we are really interested in: Do you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ask your consumers if they blog and where? Do you ask them if they podcast? Do also ask the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
what they go online for - for information, to purchase, for entertainment and where - whic
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
h sites. Because if you are to reach them where they are - you have to know these things. A
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d unless you ask them - they are not going to tell you. So unless you include these questio
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ns in your questionnaires you would be missing a big part of the puzzle - they might be spe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ding a lot of time online, but answering you questions they would answer only those which y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ou ask them. And we do not want to misinterpret their media behavior because we did not ask
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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