Advice You - Business

Promoting your website is getting more difficult these days. New marketing tactics come and go fast. They work for a while then quickly fade a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

way. Just keeping up with the changes can be a full time job.

Here's a proven way you can generate lots of traffic to your website ...one tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t hasn't faded away. In fact, it actually works better now than ever before - and you probably haven't even tried it.

What is it? Go offline

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nd promote your website with postcards.

But, you say, "I'm an internet marketer, not a direct mail marketer." Right, and so are most of your

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

competitors. That's why they don't market with postcards ...and why most of them are not likely to try postcards anytime soon.

You won't have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

much competition. Maybe that's one of the reasons why postcards work so well for internet marketers.

It Costs Less than You Think

Th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cost for printing postcards starts at just a few cents each, depending on how you print them. And you can send postcards by First Class Mail

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

in the US for just 26 cents each if you keep them between 3 1/2 to 4 1/4 inches high and between 5 to 6 inches wide.

OK. So you're ready to g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ive postcards a try. But where do you begin?

1. Start with the Mailing List

You'll get a good response to your postcards if you send

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hem to prospects already interested in what you offer. You'll get an even better response if those prospects also have a proven history of act

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing on offers they receive.

For example, get a list of prospects who previously requested information (or actually bought) something similar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to what you sell - or a list of paid subscribers to a publication targeting the same interests that make them good prospects for what you sell

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

You can get these and other similar lists from most mailing list brokers.

2. Don't Forget Why You're Mailing Postcards

The purpose

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of your postcards is to get the readers to visit your website (take an action). It's not to close a sale for money (make a purchase). Postcard

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s are too small to be effective at closing sales. Closing sales is what your website is designed to do.

3. Decide What to Say on Your Post

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ard

You don't need to come up with a strategy to persuade people to read your postcard. It will be delivered with the message exposed and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ready to read. So get right to the point.

Don't focus on your product or service. Instead, spotlight the major benefits your product or serv

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ice provides. That will arouse the reader's interest and motivate them to find out more about those benefits ...by going to your website.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ip: Offer a bonus to those who visit your site before a specific deadline. It will boost the response.

That's it. Just 3 simple steps. Tr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y it. You'll discover a profitable way to generate lots of website traffic - one you can use for many years to come.

Copyright 2007 Bob Leduc

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/25153/adviceyou-Generate-Website-Traffic-With-Postcards.html">Generate Website Traffic With Postcards</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/25153/adviceyou-Generate-Website-Traffic-With-Postcards.html]Generate Website Traffic With Postcards[/url]

Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public.

That leap from being paid by others to relying on your own business for an income is a frightening one. Make sure you are going about it the right way.

Overwhelm is common among entrepreneurs, but especially so for those just embarking on the path of new business ownership and management. This state-of-mind is temporary and can serve as an important reminder to practice the seven crucial tools ANY TIME these familiar feelings arise. These tools will profoundly alleviate the frustration and paralysis that can accompany overwhelm...

Tags

Links

Advice You - Generate Website Traffic With Postcards

Related Articles: