Advice You - Business

Your trade show literature is the only part of your trade show display t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat visitors will take with them when they leave the convention or expo.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Hopefully they will remember your booth and a few key points about the n

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ture of your company, but the literature will be in their hands for week

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

after the trade show has ended.

Your basic goal when designing trade s

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ow literature is to create something that attendees will not want to sim

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ly throw away. The message should be simple, but engaging. How you displ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ay that message is also extremely important.

Many literature stands loo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cheap and poorly made. A good literature holder can attract visitors wh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

are passing by your booth to come and take a piece of literature. The b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

st literature holders have simple, modern designs that showcase the lite

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ature (many holders mask or hide the literature because they are over-de

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

igned or gaudy).

Literature holders should also be sturdy and reliable.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

You want your literature holder to be able to withstand being bumped int

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o, because trade shows are often very crowded events. If your literature

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

stand falls over easily, make sure you support it with weights or other

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

upports.

In general, make sure you have a lot of literature available t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pass out to potential clients. You do not want to find yourself empty h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nded halfway through the first day of the convention, because this could

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cause you to miss a number of potential leads that could turn into sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Literature Holders and Literature Stands for Trade Shows

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