Advice You - Business

Professional tradeshow attendees know that one of the top reasons for attending is the swag they’ll walk away with. Some is useless, some is f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

un for a minute and other swag is useful for weeks, months, even years. Your purpose for setting up a booth at tradeshows is to have as many a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tendees walking out the door with your useful swag in their hands as possible. Of course, you probably have a budget to keep in mind. For thes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

reasons, plastic pens are the way to go.

Plain Plastic Pens Any plastic pen will always stand out against blas? paper handouts and free AOL

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Ds. They won’t necessarily stand out against other plastic pens, foam footballs or handy highlighters. They can be enjoyed more often than eit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

her the football or the highlighter, it’s at that point you can make a big impact without spending a fortune.

Consider the popular Slinky pla

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tic pen, starting at ?0.21 each including a single imprint color. You have a number of color choices when you choose the Slinky, including red

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

blue, black and silver. Sometimes a brightly colored pen is all you need to stand out in the bag of swag that will go back to the office and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e doled out.

The Elegance Pens are inexpensive plastic pens, starting at ?0.15 each, great for promotional events. The plunger action makes t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he clicking easy and enjoyable. These also come in various plastic pen barrel color choices including red, blue, black, green and orange.

Gri

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

py plastic pens are relatively plain on the outside but offer a softer writing experience with a rubber grip on the lower half of the pen. Sta

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ting at ?0.29 a piece, these pens come in four colors and include a single color imprint. Additional color imprints are available for a few pe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ce more.

Fancy Plastic Pens You can say a lot more about your business without spending a whole lot more with fancy plastic pens. Protus pens

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, for example, look like colored metal on the outside barrel with drilled metal clips – great for technological clients. For just ?0.34 each,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hese are reasonably priced to boot.

Planeta ball pens are funky printed plastic pens that come in bright colors – green, yellow, purple, red

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r blue. Not only are they fun to look at and easy to find, they are a joy to use thanks to the larger-than-normal barrel.

Springo manufacture

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a couple styles of visible spring pens that catch and hold the attention of any pen-pusher. The clicking action, controlled by a spring, can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be seen through the transparent upper barrel. Starting at ?0.34 each, both the satin and frosted plastic pens are sure to hold the attention o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

anyone who takes it home.

Go with a super fat or oversized pen to create buzz around the tradeshow. The Mega ball pen, starting at ?0.37 eac

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, offers a fatter barrel than most other plastic pens which equates to more room for your message. The Giant ball pen is a steal at ?0.22 each

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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