Advice You - Business

Ten Ways to Increase Leads at your next Trade Show

1. Research th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e show carefully before you decide to exhibit. You can save yourself a lo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of heartache by knowing exactly what size and type of trade show you are

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

attending.

2. Start planning well in advance of the trade show. Poor pl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nning can result in unexpected costs and a poor showing.

3. Make a list

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

f measurable goals. If you do not know what you are aiming for, you will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

never do well at a trade show.

4. Make sure your display offers attendee

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of the trade show with a unique way to view your products and services.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou need to stand out in order to be memorable.

5. Listen to your attende

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es, do not just bombard them with your sales pitch.

6. Be sure your boot

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is adequately staffed. Trade shows are long events (often lasting three

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r four days in a row at eight to twelve hours a day). Unless you have sup

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er-human endurance, chances are you'll need some help to stay fresh and a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ert.

7. Find out who you are talking to. You need to quickly assess whet

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

er you are talking to a decision maker or a grunt worker, and you need to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

respond accordingly.

8. Make good use of trade show giveaways.

9. Take

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

notes on potential leads. You need more than just a name and a phone numb

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r when it is time to follow up.

10. Design your trade show display to ha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ve maximal impact. Using a simple, clean, yet striking design, your booth

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can attract hundreds more attendees than a busy or otherwise ugly display

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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