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Advice You - Understanding Why We Shouldn't Be Advertising On The Web!
The Internet is part of a revolution that is causing business a lot of headaches. With its networked communities, based on trust and candour together with a huge
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
contempt for corporate smugness.
The fact of the matter is that assumptions about consumer behaviour never related to how people lived their lives.
However corpo
The fact of the matter is that assumptions about consumer behaviour never related to how people lived their lives.
However corpo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rate greed is now busily investing huge amounts of money in the Internet; Microsoft $6 billion, Google $3 billion, WPP $650 million, all in the space of a few weeks
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
.
Their return will come through eyeballs, get enough eyeballs, shown them enough advertisements, and that will make nice profits for everybody involved.
In the p
Their return will come through eyeballs, get enough eyeballs, shown them enough advertisements, and that will make nice profits for everybody involved.
In the p
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ast this formulae has produced a ton of money. However we have paid a price, it has produced television programming where one programme is indistinguishable from e
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
verything else together with a rising blizzard of commercials – called clutter!
Nowadays however we do have a choice, the Internet. And people, you, me and the
Nowadays however we do have a choice, the Internet. And people, you, me and the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
guy around the corner, having been treated for so long as mere eyeballs, are moving to the Internet in our millions.
We have no loyalty whatsoever to the Old Media
We have no loyalty whatsoever to the Old Media
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
, who, together with their handmaidens, The Advertising Agencies, have treated us with contempt, as nothing more than demographics, dehumanising and depersonalising
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
us in their rush to get their hands on all those lovely advertising big bucks!
Initially marketing ignored the net, then they had an awakening, and are now rushin
Initially marketing ignored the net, then they had an awakening, and are now rushin
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
g headlong onto the Web thinking that this is the New Medium.
As a result Corporations, ably aided by their minions, the Advertising Agencies, are treating the Int
As a result Corporations, ably aided by their minions, the Advertising Agencies, are treating the Int
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rnet as a source of a mass market – which it isn't!
Frankly people go on line on their way to going elsewhere, and most people are looking for (dirty) pictures; jo
Frankly people go on line on their way to going elsewhere, and most people are looking for (dirty) pictures; jo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
kes and the latest home made video joke – they certainly do not want to look at advertisements!
And what do Google and Microsoft and WPP want?
They want to delive
And what do Google and Microsoft and WPP want?
They want to delive
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
r advertising to you – as much as possible because it is worth a bucketload of money to them. The Google, Microsoft, WPP investments represent the ultimate goal
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of mass Media and mass Marketing, they want to become as big as possible so that they can tie up the mass market! Because all they care about is making more money
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
for their investors.
We must never forget that Mass Media existed to serve the marketing needs of Corporations – the Net was never created for that purpose.
Beca
We must never forget that Mass Media existed to serve the marketing needs of Corporations – the Net was never created for that purpose.
Beca
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
use Mass Marketing has never, for once, treated the consumer as an individual, and because of this, have practically ruined our perfectly good media system. The ne
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
eds of advertising agencies are dictating that we neglect a perfectly good media environment and move elsewhere – well advertising is not working now and it will ne
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ver work on the Web!
So perhaps, for once, Google, Microsoft and WPP have got it all wrong. the internet takes to advertising like a fish out of water!
Sadly howe
So perhaps, for once, Google, Microsoft and WPP have got it all wrong. the internet takes to advertising like a fish out of water!
Sadly howe
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ver, marketing and advertising executives regard us as fools! For years they have become used to preparing ads, and sponsoring programmes that fit all their pie c
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
harts.
But their simplistic formulae's will not replicate on the Web, how do you, after all, sell advertising to billions of sources each with a handful of viewers
But their simplistic formulae's will not replicate on the Web, how do you, after all, sell advertising to billions of sources each with a handful of viewers
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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