Advice You - Business

Almost anyone doing marketing using websites knows the importance of gaining high quality back links into their website. However, almost all website owners

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have a difficult time building up high quality links. To use a suite of niche focused authority websites is a solution to this.

Let me explain.

It is typi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al for a website owner to follow one of these three approaches or a diluted combined version of all three.

Ask other website owners that you now we

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l to link to your site. This works in that you get the links but you end up with links from site that are not necessarily relevant to yours. The search engi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

es love seeing links from relevant site to relevant site.

Another approach is to purchase links from a so-called search engine optimization company.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

These companies often state that they will get you 100s or even 1000s of links for a set price. This approach is often a sham. Often these links will be set

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

up on very inexpensive websites owned by the very company that will get you the links. There is often no content on these pages only many other links from o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

her unsuspecting website owners wanting to get links. It is a bad approach.

You work hard to identify relevant websites and then go through the proc

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ss to write a nice e-mail to the owner and ask for link from the owner or webmaster. This approach is time consuming and you end up with a single link for a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

l your effort and the link (if done well) will have a single keyword phrase text link linking back to your site.

All of the above approaches are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ither ineffective or time consuming or both.

There is a better way.

Image you were the owner of a suite of websites all designed to market one of your pro

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ucts to a specific niche market. Each site would have relevant but not identical content. You control the links from one site to the other as you own the we

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sites. You do not have to identify the owner of another site, write a nice e-mail and then follow up. You are the owner!

You can set up multiple keyword-ri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

h text links. These links would be from relevant page to relevant page. This is exactly what the search engines want to see (in fact they look for this) and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

linking with text links is a major part of the ranking system.

If you control the websites then you control the content and the links. You are now aligning

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

not only with the niche market but also your suite of sites will be aligning with

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the search engines.

To use a suite of websites and to make them content rich so that they become an authority site for that niche is a very powerful and ev

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lutionary approach that capitalizes on niche focused marketing and search engine alignment. It is a way to give position and ranking with the search engines

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and to attract targeted visitors to your website and keep them there with your niche-focused content.

If you want to learn more about this approach which i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

called Circle Sites Marketing please visit any one of the Circle Sites

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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