Advice You - Business

There is a definite marketing cycle, and knowing when you should market can mean a dynamic payoff. You need to be aware of the marketing cycle in your industry, so that you can know when to market.

To make the most effec

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tive use of your marketing dollar and your marketing time, block out a yearly marketing calendar based upon what your client does during certain times of the year. This marketing analysis is going to tell you what to offe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r and when to offer it. Then, knowing what and when, you simply select the delivery method—will it be postcard, newsletter or some other method?

Real life calendar months and events affecting the marketing cycle include:

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

1. November: November starts the holiday cycle, but many end of year proposals bids and contracts are signed during this period. Expect the company to be staffed but busy during this time (with the exception of the actua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l Turkey day).

Many company parties are being planned and held, so this can actually be a good time to mix and mingle in a business sense.

2. December – January 1st: The time between Christmas and New Years is earmarked

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

for holidays. Many companies close their offices during the period of December 22nd to January 1st. Staff may be thin or non-existent, as employees travel or take time during this period.

Make a list of your intended ta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rget companies and get to know their habits and policies. This will make sure that you do not waste time trying to reach a company that is closed, or spend direct mail marketing dollars sending out time sensitive material

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s.

You would not expect to reach staff for a coaching or training session in this time period, but you may be able to reach the top business leaders who typically take less time off than they allow for their employees. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

p executives often return to the office during the quiet time in order to plan for next year, and this executive is concerned about coming out strong for the New Year. You’ll catch this top executive after the employees g

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o and right before they return on January 1st.

In the front end of the month, top executives are involved in end of year reviews, collection and reconciling. Face to face meetings may be difficult during this busy time.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

3. January 1st: Business begins in full force for most firms. Staff meetings will be held, marketing ramps up too as proposals and projections and accountability pick up steam.

This may a good time to offer those solutio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ns-based courses, training programs, teaming and other offers.

4. February, March, April : This period may be the height of the business season for most companies seeking to expand revenues and contracts.

Tax periods de

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pend upon the type of tax and the company structure, but generally, March begins the tax season, affecting accounting and top management, who may also be juggling personal tax analysis during this period.

5. Summer can a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ain be vacation time (depending upon your industry). This is also the time that staff relocates in time for the upcoming school season. But, if you are in construction, this may be your busiest season, particularly if you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

work in an area that is climate dependent.

So, what this tells you, is not that you stop marketing in certain months, but that you plan and time your marketing ahead for the next cycle. You won’t be training people over

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Christmas, but you may be able to offer programs to the senior level to offer for year-end reviews, team and staff training for January.

Effective marketing means a constant flow and a minimum of seven points of contact

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

during the year. Effective marketing programs include mailing of postcards, letters and newsletters, stay-in-touch strategies such as personal notes and sharing of articles of interest, personal visits, sharing of contact

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s and business opportunities (even when it only benefits them, not you), website and internet marketing tactics and strategies, and more.

The Marketing Cycle involves analysis—this is so that you know you will be hitting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the market at the right time. Think of their calendar and when is the best time to send items, offer programs or make contact so that your marketing efforts are welcome and productive.

For a dynamic payoff to your effort

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s, analyze what you are offering and when to send it. Have your materials and your strategy in place. This marketing method allows you to reach the intended audience at the time when they most need your product or service

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Each company creates tons of paper documents that may contain highly confidential information that is not intended for third-party viewing and usage. This guide will help you choose the right shredder to protect your company informational privacy and confidentiality.

An expense report is the statement covering all the expenses of official or personal travel of an employee that is to be submitted to the employer for the purpose of reimbursement. Expense reports also serve the purpose of personal record of the expenses or for accounting and tax payment preparation. The expenses generally include air/train fare, hotel accommodations, food expenditures and other travel-related expenses. Often, the employees take too much time for the submission of expense report, but the process should be quick. The process of expense reporting can be made simple and quick only through automation with web-based expense report management software like Expense Management Automation (EMA) and Ceridian Expense Manager.

Most MBA classes concentrate on change management at the Corporate Board Room and CEO levels and yet for every corporate board of directors there might be hundreds or even thousands of outlets and subdivisions. Change Management cycles are equally as important to same store sales, company profits and efficiencies at the unit level.

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