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Advice You - Promotional Marketing - Effective Marketing With Waterless Tattoos
Before waterless tattoos came to market, the only type of temporary tattoo available required water to apply. The concern among parents and marketers is that children were, and still do, use their saliva to apply the water-type temporary tattoos when a clean water supply is unavailable. Waterless tattoos are a great marketing tool because they eliminate the mess associated with water and the need for kids to use their
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
germ and bacteria-infested saliva to apply temporary tattoos to themselves … and their friends.
By eliminating the basic health concern, marketers are finding that waterless tattoos are fast-becoming a top marketing tool of choice. In general, waterless tattoos are great for walk-a-thons, open houses, school pride events, school fairs, church special events and more. But because effective promotional marketing is abou
By eliminating the basic health concern, marketers are finding that waterless tattoos are fast-becoming a top marketing tool of choice. In general, waterless tattoos are great for walk-a-thons, open houses, school pride events, school fairs, church special events and more. But because effective promotional marketing is abou
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t specifics, let's take a look at specific ways you can use waterless tattoos to your strategic advantage.
Drive Trade Show Traffic to Retail Location Waterless tattoos can be used to effectively drive local trade show traffic to a retail location. Again, because they require no water to apply, they can be applied immediately with no mess. Lets say your company will exhibit at a local trade show. You
Drive Trade Show Traffic to Retail Location Waterless tattoos can be used to effectively drive local trade show traffic to a retail location. Again, because they require no water to apply, they can be applied immediately with no mess. Lets say your company will exhibit at a local trade show. You
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hand out waterless tattoos to attendees telling them that if they wear the tattoo when they visit the retail location in the next 3 days they’ll receive (fill in the blank). For instance you can offer an in-store trade show special or allow the person to enter a promotional drawing. Getting people to register for drawings is a fantastic way to establish or build a database. Remember, they can't register to the trade sh
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ow, they can only register at the retail location and only if they are wearing the waterless tattoo.
Smarter retailers use in-store signs before the trade show to let customers know the benefit of getting their free waterless tattoo at the trade show and of the benefit of a post-show return visit. To get maximum leverage, plan to launch a new product, offering or service at the trade show and hype it with your in-stor
Smarter retailers use in-store signs before the trade show to let customers know the benefit of getting their free waterless tattoo at the trade show and of the benefit of a post-show return visit. To get maximum leverage, plan to launch a new product, offering or service at the trade show and hype it with your in-stor
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
e signs. This tactic helps improve booth traffic at the trade show. Once people attend the booth they are introduced to the new product or service, given the waterless tattoos and told of the incentive to wear the tattoo into the retail store within the next three days.
Taken a step further, encourage trade show attendees to apply the tattoo (usually to the back of their hand) right away. Tell them that company repres
Taken a step further, encourage trade show attendees to apply the tattoo (usually to the back of their hand) right away. Tell them that company repres
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
entatives are wandering the trade show floor randomly awarding, special prizes to those who are sporting the tattoo. These special prizes can range from store gift certificates to store-related promotional items. One good approach is to award people with a large trade show bag. The bag is big enough that attendees put all their other stuff into your imprinted bag, giving you even more exposure.
The combination of the
The combination of the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
aterless tattoo and the bag exposes your company logo to everyone in attendance. When others see people being rewarded for having the waterless tattoo, it can further increase booth traffic giving your company/business exposure to possible new customers. What you reward people with depends on your promotional budget, but can range from bags and t-shirts (that the recipient is encouraged to don right away) to flashing l
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
apel pins, flashing pendants, hats and bandannas. Promote Entertainment/Special Events In this scenario, you have a booth at the local county fair and you want to promote an event that will take place in a couple months to which you'll charge admission. As you hand out the waterless tattoos, imprinted with the event name, date and ticket order #, let people know that your representatives are walking t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he fairground. Those sporting the tattoo will be registered to win free tickets to the event. Again, this is an effective way to establish or build a database.
Another approach is to simply allow them to register at the booth once they apply the waterless tattoo. In either case, you'll want to ensure that your waterless tattoo design is bright and colorful and that your booth sign matches the tattoo. This will let peo
Another approach is to simply allow them to register at the booth once they apply the waterless tattoo. In either case, you'll want to ensure that your waterless tattoo design is bright and colorful and that your booth sign matches the tattoo. This will let peo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ple who see the tattoo on others, make an immediate connection when they approach your booth. I know of one case where a community art center is using this tactic to promote … a Tattoo Exhibit. You can use this tactic whenever you get a booth at a public event such as art fairs, festivals and mall kiosks.
Event Contests This concept carries with it an inherent public relations component that is absolu
Event Contests This concept carries with it an inherent public relations component that is absolu
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tely powerful. Because waterless tattoos are an inexpensive adverting/promotion medium, they are perfect for design contests. Let’s say a school wants to launch a school pride or school spirit program. A design contest is a great way to add excitement and interest.
Students are encouraged to enter their drawings for a "School Spirit" tattoo. The winning design or designs are produced as a tattoo to be worn during “Spi
Students are encouraged to enter their drawings for a "School Spirit" tattoo. The winning design or designs are produced as a tattoo to be worn during “Spi
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rit Week”. This type of program is great because of the earned media component. It’s worth several press releases and can be a great vehicle for a local business or several to gain sponsorship exposure. And of course the winning students will be thrilled to have their name in the local media.
Cities, towns and villages can use this idea to create hype for such events as Down Home Days, Summer Fest, Do-Da Days and oth
Cities, towns and villages can use this idea to create hype for such events as Down Home Days, Summer Fest, Do-Da Days and oth
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
er local festivals and events. County and state health departments can hold design contests addressing such topics as abstinence, anti-drug messages and other health issues. Corporation HR departments can use this idea as part of Founders Day or other corporate events. Inserting Into Publications Waterless tattoos are custom manufactured to your specifications. That means they can be produced for ins
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rtion into magazines, periodicals and newsletters no matter if your publication is saddle stitched or case, perfect, spiral or comb bound. Because they are light, they're perfect for direct mail campaigns giving you the ability to target your audience.
Retail Babysitters Retail sales is hard enough without having to fight your customer's or prospect's kids for the parents attention. As retail babysitt
Retail Babysitters Retail sales is hard enough without having to fight your customer's or prospect's kids for the parents attention. As retail babysitt
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ers, waterless tattoos are perfect. This tactic works well for everyone from real estate professionals to car dealers.
First, produce a number of different custom designs. Next, when the parents show up, give the kids a few waterless tattoos to play with after getting the parents permission. If after a while they get bored, give them a few of your alternative designs.
In most cases, this will keep the kids busy long
First, produce a number of different custom designs. Next, when the parents show up, give the kids a few waterless tattoos to play with after getting the parents permission. If after a while they get bored, give them a few of your alternative designs.
In most cases, this will keep the kids busy long
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
enough for you to make some headway with the parents. And because waterless tattoos don't require water to apply, you have no mess. Perfect when showing a new home a new car or in a carpet showroom. This is also a great tactic for the bank drive though. With the kids content in the back seat with a couple waterless tattoos, mom or dad can concentrate on the transaction.
Design Considerations We've cov
Design Considerations We've cov
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ered just a few of the many promotional and marketing applications of waterless tattoos. Because children love them, it's not difficult to gain major exposure at local events by handing out waterless tattoos to the children. In no time, you'll have hundreds of little billboards running around promoting your logo, brand or message.
The key is simple, colorful design and the ability to have an effective distribution sys
The key is simple, colorful design and the ability to have an effective distribution sys
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tem, whether they are handed out, mailed or inserted into publications.
When designing a waterless tattoo, be mindful of how your logo or design will show up on dark skin. In most cases, the problem is solved by laying down a white base, then overprinting the other colors. In other cases, a simple white outline will do the trick.
With a little creative thought and a good idea of what you want to accomplish, w
When designing a waterless tattoo, be mindful of how your logo or design will show up on dark skin. In most cases, the problem is solved by laying down a white base, then overprinting the other colors. In other cases, a simple white outline will do the trick.
With a little creative thought and a good idea of what you want to accomplish, w
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
aterless tattoos can be an extremely effective promotional tool. Sure, I'll admit many of the ideas I've outlined can be utilized with regular temporary tattoos and stickers. However, kids sometimes put stickers where parents don't want them and regular tattoos still have that water/saliva dogma to deal with. From a promotional marketing standpoint, on comparison, you can't beat the good, clean fun of waterless tattoos
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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