Advice You - Business

“Content is king.” You’ve heard this a dozen times over the last few years. But what does it mean to you as an entre

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

preneur? People hate advertising. People love free information. Today, there is virtually unlimited information on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

any given topic. But do you realize how much of it comes from businesses trying to get exposure for their company?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

A lot. Information is becoming the new foot in the door for small businesses who don’t have a big marketing budget.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Why? People need information. When they find resources that they deem valuable, they trust the source. If that sour

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ce is you, it means you will get sales as a result of the information you give away for free. What Can I Giv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e Away that People Want?Think about your business and the topics surrounding your field.

If you have a cle

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

aning business, you could offer information on organic cleaners and why they’re better for your home, quick tips on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

keeping your house cleaner in less time, or on the unseen enemy: bacteria. The idea is to offer useful information t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o people who are looking for it. It doesn’t have to be a novel. Some ways to get your information in the hands of yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r reader include:· E-Books· Articles in monthly newsletter·

Free reports (downloadable on your webs

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ite)· Articles posted on article distribution websites· Blog entries For my own marketing firm, Egg

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Marketing & Public Relations, I send out a monthly newsletter with a useful article on marketing. I also post my mar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

keting and entrepreneur articles on websites like associatedcontent.com and ideamarketer.com.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

This establishes me as an expert (or at least someone who remotely knows what she is talking about) in my fi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eld of marketing and small business.

I write what I know, which shows that I have first-hand experience in marketin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g. As a result, my website traffic and SEO have increased! Don’t ForgetDon’t forget to mention your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

business and link to it! Otherwise, you have lost a valuable opportunity to convert customers. At the end of your e

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

-book/article/blog, include a profile on you and your business, as well as your website link and contact information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most business owners don't have a Business Plan. And most of those that do never look at their plan once it's completed. It is easier for a consultant to sell a business owner a plan when they don't have to explain what they must do to make it work.

In the arena of marketing, the weapon of choice is always advertising. Only through advertising can the target market know about your product, what it can offer and what edge it has above other brands, products or services in the same category.

This TQM article is Part 5a issue, it deals with difficulties faced with the team when team member try to improve their TQM project. They use TQM tools like Control Lot and Testing and Pilot the Action/Solution in the D.A.I.C. Improvement methodology. This article is obtained from TQM Improvement case studies database.

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Advice You - Content is Queen: Using Free Information to Get Business

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