Advice You - Business

This is an article on how to spin a web of one-to-one marketing activities that traps more customers for your business. Businesses should be like aggressive spiders t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hat spin its web carefully to trap prey. If you have observed spiders, they are incredible to watch as they weave a geometrically correct web. It's easy to associate

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the web with a business sales and marketing plan. You see, a business will attempt to spin its web of sales and marketing activities to capture customers just like a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pider.

It is interesting to think that just a few years ago we didn't have as many options as we have today. Without the internet our opportunities would be limited.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

We would probably writing about a bug plan because bugs have 6 legs. If we take the example of the spider, spiders have eight legs and in many cases a business shoul

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have at least eight legs to its sales and marketing plan.

The Basic eight legged Plan Our marketing plan needs to take care of the basics. There ar

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e 4 primary ways communicate which are, in person, telephone, direct mail and email. Let's look at the basics and then cover an option for each one. This plan will co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mplete our one-to-one spider marketing program. The idea is to drive customers to the web. It's the same for the spider as it is for business. If you are doing busine

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s on the web, you need to drive customers there to capture the order. Here are eight marketing legs to consider.

In person - personal one-to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

-one sales appointments are at the top of the list. Nothing builds business better than a sales call. Just make sure the sales person is following a selling process.<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

li>

Telephone - the telephone (aside from voice mail) is ideal for building business. Getting through to the right contact is often the challenge.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Direct mail - sending post cards, flyers, brochures and newsletters keeps your name in front of prospects and customers so you build your br

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

and recognition for future business.

Email - Sending emails to prospects and customers is an ideal method for capturing new business. Busines

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

buyers prefer to communicate with established vendors using email.

Trade shows - Trade shows are networking events and networking is one of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the best ways a business can reach more prospects in one action.

Marketing emails - Emails that are traceable are designed to capture data o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

who opens an email and what links a prospect clicks on. This gives your business great information to target.

Variable Print - Printing and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mailing pieces that are personalized with variable customer information will increase the response rate dramatically from 15% to 35% and higher.

PURL

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s - When a business uses Personalized URLs, the personalized linking of marketing pieces to personalized web pages, you create dynamic activity that can be m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

asured.The sales and marketing objective in business is the same for spider webs. If you build a larger, stronger web, the more it attracts prospects. Do yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u have all the legs you need to create a successful sales plan? If you don't have one of the legs, maybe it's time to evaluate your business plan and make adjustments

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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