Advice You - Business

1.) Make them an offer they can't refuse:

Give away a Free gift. Like a free ebook. A free consultation. A free gift certificate. A free dinner. A free resource. Free information that is valuable.

In fact, information is one of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the most valuable things you can give to someone for Free. And the best part about giving away free information is that it usually doesn't cost you anything to give it away.

Bottom line is this. If you're going to make an offer th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y can't refuse then make sure its worth it. Make sure its something your target customer wants. If it's something they want then you will likely be turning another window shopper into a paying customer.

2.) Make your offer for a li

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ited time:

A limited time offer creates a sense of urgency in your targeted customer. You want to make them feel like they have to get it now, or they won't get it later. It also makes your offer seem more important.

Also, the mor

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

specific you are about exactly when the offer ends - the greater sense of urgency you create in your target customer.

Examples:

Limited time offer: If you call within the next 48 hours you will get (product name) at 50% off.

or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he next 50 calls will receive a brand new Rolex watch. Ok maybe not a Rolex, but a Timex. But you get the idea.

or

Click here now… this offer expires at midnight November 22, 2003. (specific time)

3.) Have a call to action:

Tell

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your prospective targeted customer exactly what to do next. Be directive. Don't dilly-dally around. Just tell them what to do next. Be careful with this. It is an art. You don't want to sound demanding like a dictator. There is

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a way to say it and write it so it almost sounds like a request, but it's actually a direction.

Examples:

Call now. (Some people use explanation points here, I don't! It feels too demanding and could turn your prospective targeted

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

client off and make them feel like you are giving them orders! A period is nice and neutral, but you're still giving direction.)

Click here now to place your order. (Nice to throw a "you" or "your" in there, it is more reader invol

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed and speaks directly to your perspective targeted customer)

Sign up today. ( ahh, this is ok, but "now" is more immediate then "today." There are 24 hours in a day, but now is now, and forces your targeted customer to make a deci

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion now, and not sometimes today - maybe later on - maybe never)

4.) Give a concrete "real" Guarantee:

The only Guarantee that is "real" is to offer to give your customer back his money if he or she is not satisfied. Any other kind

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

of guarantee is just meaningless words to your customer.

If you say we guarantee customer satisfaction and quality service, but don't back it up with a money back guarantee, then you are just talking the talk. If you really want to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

urn window shoppers into paying customers, then walk the walk, and give a money back guarantee. Studies have shown that the better the guarantee, the less likely the product will be returned.

If you feel you can't give a "real" guar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ntee then ask yourself why you can't. Do you doubt your own product? If you really believe in your product, then back that belief up with some teeth.

Example:

A limited guarantee:

Our No-Hassle 30-day Guarantee

Try it out for 30

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

days, if you are not completely satisfied - send it back - and we will fully refund your money. No questions asked. (I don't know what's being sold here, but with a guarantee like that; I'm ready to buy it now.)

A Lifetime Guarante

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

:

Our lifetime Guarantee

If you're not satisfied - for any reason - simply return the item and we will fully refund your money on the spot or replace it. No questions asked - no hassles.

It's important to note here that a guarante

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

takes all the risk out of it for your customer. Your customer is thinking, I could lose my money. But, if you can make your customer feel like he or she has nothing to lose, then you will be turning window shopper into a paying cus

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

omer.

5.) Hook your prospective customer with a compelling headline.

A good headline is packed with your #1 or #2 benefit. And it is compelling - addressing a need or want of your prospective customer. The more specific the headli

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e - the better it will pull. Many copywriters and Marketers spend 80-90% of their time working on the headline. Why? Because they know their customers will not even see what they have to offer if they are not drawn in first from a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ompelling headline.

Examples:

Boost Your Profits and Shrink Your Expenses

7 Ways to Make Money without Working

How to Get More Money and Work Less.

and my favorite is this one

5 Ways to Turn Window-Shoppers into Paying Customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you have a knack for numbers, particularly if you are good in understanding and interpreting figures, then a career in the finance industry may be just right for you. Certainly, working in finance is not for everybody.

Franchising has gone international in various sectors. The world seems to be getting smaller as more and more companies scan the globe to put up franchise operations. The international franchise market has expanded to a large extent during the past few years. Countries throughout the world seem to be participating in the growth of industries that was previously specific to a particular country only.

Key control, or more accurately the lack of key control is one of the biggest risks that businesses face.

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