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Advice You - Why Reverse Marketing Is So Hot
When I share this concept with people, they just shake their heads and say, “What are you talking
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
about?” They think I have lost my mind. It reminds me of when I was promoting the idea of using
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
kindness" in business. What’s kindness got to do with business? I will let you figure that one ou
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
for yourself…
Some people just don’t get it. I guess it's because the traditional marketing is
Some people just don’t get it. I guess it's because the traditional marketing is
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
o ingrained.
Did you know that it has been shown that Reverse Marketing can cut costs of direct
Did you know that it has been shown that Reverse Marketing can cut costs of direct
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
arketing from 5 to 30%?
Attraction Marketing is very similar to Reverse Marketing. Since the mov
Attraction Marketing is very similar to Reverse Marketing. Since the mov
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e "The Secret” came out, there are 100’s of books out there about attracting whatever you want in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
o your life. I think it’s great because it helps us shift our perception, our way of thinking, wh
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ther it is in our personal or in our business lives.
You can now take advantage of opportunities
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
that come your way. "Allow yourself to be dazzled and surprised by the results." Quote by Joe Vit
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
le Mr. Fire.
Here are three steps to change your position in attracting customers and using Reve
Here are three steps to change your position in attracting customers and using Reve
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
rse Marketing strategies.
1. Attract – provide incentives like FREE e-zines, a FREE e-book o
1. Attract – provide incentives like FREE e-zines, a FREE e-book o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
another promotional item that your.
customers want or may need. Remember FREE is the most p
customers want or may need. Remember FREE is the most p
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
werful word on the internet.
2. Assist - co-create, co-operate and collaborate with your strateg
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
c alliances and/or your customers.
3. Affiliate – develop affiliate partnerships! These are
3. Affiliate – develop affiliate partnerships! These are
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
rd party relationships. They could be businesses.
that offer similar products and services t
that offer similar products and services t
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
an your own, or perhaps they completely different. Offer anywhere from a 1 – 20% commission in se
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ding business your way. Don’t be stingy. Pay well and on time.
If 20% of our customers buy our s
If 20% of our customers buy our s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rvices and we can keep up-selling them why do we think we need 1000’s of customers? Can you serve
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
them all? Maybe, maybe not. Something to consider.
Until next time,
Love & Happiness to you all
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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