Advice You - Business

Keep these four principles in mind when using video in a trade show. If you follow these rules you will impress you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r visitors and have the best opportunity to convert prospects into clients.

1) Make sure that your DVD/video loops

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to your main action or message every 25-30 seconds. For example, if you have in-house designer that helps your cli

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nts, show that action occurring every 25-30 seconds. You want people walking the aisles to quickly see what benefit

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

sets you apart. You do not have a lot of time, they are moving targets. You want that point to come up in your vi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eo quickly and consistently.

2) Use graphics, images extensively. Do not use your “talking head” to tell how great

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your company’s products and services can be. It’s boring and your video will look like big brother preaching the g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

spel to the people in the aisle. It looks tacky and amateurish, don’t do it. Produce your video with the thought of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

drawing visitors in for your unique benefit.

3) Make sure your monitor is big enough. Your message is not only fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the booth but will be projected out into the aisles of the show in that big convention center. While you don’t wan

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t the monitor to take over the booth, I would look at 20” at least.

4) Be sure (yes I know I’m tooting my own horn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

) to have DVD done well. Have editing and graphics done by a professional. Video cameras and equipment is inexpensi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e enough to get the images economically, just make sure all the editing and rendering is done by a professional. If

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

not you’re going to show a whole big room full of potential clients you’re an amateur and you are cheap.

There is

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one final strategy to keep in mind. Your video needs to paint the big picture and show one unique benefit. Don't tr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y to have all the answers in your video and/or printed materials. Your goal is to start a dialogue with as many qua

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ified visitors as possible. People that have an interest will want to ask questions. That is the first level of qua

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lification, they are indeed interested. Giving all the answers prematurely takes away your chance at dialogue with

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

isitors that may turn into clients.

Relax, have fun and listen. Keep the dialogue going. Remember the video gives

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a message but you must explain and be relevant. That's the key in relationship selling for builders. Enjoy the show

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider the following a refresher course. To the new comer, use this information as a foundation for your ongoing jewelry education.

Business cards are little identification cards you can give to friends and acquaintances so that they have your details in case they wish to contact you. These cards can be put to more use than this and can become a way of advertising your business. If you were to hand them out to complete strangers to introduce your business to them it could become a powerful way of advertising.

Employee surveys, if done right, are efficient and low cost methods to connect to your people, to ask them what they think, to show them that their opinions count, and to act as lightning rods for change. Did you know if you can measure it you can manage it better?

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