Advice You - Business

Let’s face it. We know that our clients and customers like to fee appreciated by us. Yet, how many times do we neglect to seize an opportunity to show appreciation to our clients and custo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mers? And how many times do we use the excuse that we do not have money in our budget to do something special for them? What a non-strategic thinking and short-sighted view that thinking p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

esents. What about the life time value of our clients and customers? Your Strategic Thinking Business Coach is letting you know that you do not have to spend a significant amount of money

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to show appreciation to your clients and customers and see a good return on your investment from increased satisfaction and loyalty.

So, what are some of the ways you can exhibit appreciati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n to your clients and customers without breaking your budget? Your Strategic Thinking Business Coach offers the following ten (10) positive and proactive actions to do show that appreciatio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

without significant costs.

Positive & Proactive Appreciation Action #1: Say and send a thank you. The more personalized the thank you the better. My most preferred method is a handwritt

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en thank you.

Positive & Proactive Appreciation Action #2: Provide rapid response to complaints. You have an opportunity to turn complaints into compliments and increase the client and cus

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

omer loyalty in a major way.

Positive & Proactive Appreciation Action #3: Empower employees to make your clients and customers feel special. This should include customer service training

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o make sure the employees are equipped to ensure a positive experience for the client or customer with each interaction.

Positive & Proactive Appreciation Action #4: Ask your clients and c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ustomers what they think. Ask them their opinions and feedback n your services and products. Develop a specific customer feedback program and make them feel special to be selected to parti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ipate.

Positive & Proactive Appreciation Action #5: Develop and implement some form of customer loyalty reward system. This could be a gift, a discount or some other token of appreciation

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to reinforce your appreciation for their business.

Positive & Proactive Appreciation Action #6: Support your client and customer businesses. This could be in the form of a personal referr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

al to and/or recommendation of their business from you.

Positive & Proactive Appreciation Action #7: Provide a convenient source of information about your business and its products and ser

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ices for your clients and customers. This can be facilitated by making it easy for your clients and customers to find information through your company website.

Positive & Proactive Appreci

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion Action #8: Use a company newsletter to regularly communicate with your clients and customers and with their permission, include something about your clients and customers.

Positive &

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Proactive Appreciation Action #9: Develop and implement a customer relationship management system. Use this system to send greetings at holidays and special occasions with a personalized me

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sage. And avoid a sales pitch in these contacts.

Positive & Proactive Appreciation Action #10: Take away any frustrations of doing business with your company. Ask your clients and customer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

what you can do to make it easier to do business with you and them review the best suggestions to implement.

Your strategic thinking business coach encourages you to fully realize the bene

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fits of business coaching to help you provide positive and proactive appreciation to your clients and customers without breaking your budget. If you would like to learn more about how a str

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tegic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Regardless of what business you are in ...you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.

It may shock you to find out how many companies and even government agencies outsource their identification card needs. Is it only due to the price tag of the equipment and software needed to allow an organization to produce ID cards internally?

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