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Advice You - Taming The Rebel With Custom - Tapping the Youth Segment Through Customizable T-Shirts
In the US, 26% of the population represents the youth segment. This figure is projected to grow to more than 40% in the next 10 years. Just how important are they to the world of marketing? Going beyond size, this market also possesses a strong pu
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
rchasing power with spending amounting to $1.8 billion a year. With their influence on the purchasing decision of other age segments (such as their parents), you can easily increase their spending impact to ten times that amount. And finally, this
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
market's longevity is also one of its major strengths. Once they reach the prime of their earning and spending life cycles, they would be in control of the consumer market.
What's a marketer to do?
Tame it, of course.
While th
What's a marketer to do?
Tame it, of course.
While th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
is has been the dream of many in the marketing world, most are still unable to penetrate this much coveted segment. Their failure is rooted to two major factors. First, the tried and tested marketing strategies are no longer providing the desired
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
esults when applied to this difficult young audience. Second, this market segment is far less expressive than the adults in conveying their opinions, thus, advertisers and marketers are often left groping in the dark in terms of understanding and
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
measuring the needs and wants of this age bracket.
They are what they are. They are rebellious to the fads and to the very concept of conformity, which makes predicting trends all the more difficult. Yet, what our failure to grab their attention
They are what they are. They are rebellious to the fads and to the very concept of conformity, which makes predicting trends all the more difficult. Yet, what our failure to grab their attention
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
and to come up with blitzkrieg marketing strategies is our own weakness. What they lack in communication skills, we should make up for in creative assessment. One of the common mistakes in marketing is that we insist on generalizing the youth segm
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nt. We claim to be listening to what they want but in reality, what we are doing is making the decisions for them. It is important at this point to think outside of your constrictive generalizations. Do not assume that just because you were young
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
once that you still understand what they want.
Connecting with the younger segment
Here are some effective ways to connect with this age bracket:
1. Learn to listen – They're dying to be heard. Though you may n
Connecting with the younger segment
Here are some effective ways to connect with this age bracket:
1. Learn to listen – They're dying to be heard. Though you may n
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ot find the right answers in the usual way, try to find out what they're saying through alternative means. Focus groups and surveys may be out of the question, but if you look at the rest of the media spectrum you're bound to pick up something. Th
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
youth continually express their individuality not just in words but in almost any form of medium imaginable.
2. Help them express themselves - Traditional advertising that tells them how cool and intelligent they are no longer w
2. Help them express themselves - Traditional advertising that tells them how cool and intelligent they are no longer w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
orks. They already know this. What they want to hear are new ways and ideas on how they can express themselves. Thus, the most effective way in reaching this notoriously difficult market segment is to provide them an avenue for communicating their
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
individuality.
3. Be innovate – You really can't go wrong with this approach. Some companies have found success with customizable websites and advertising campaigns that allows a high level of interaction with their young target
3. Be innovate – You really can't go wrong with this approach. Some companies have found success with customizable websites and advertising campaigns that allows a high level of interaction with their young target
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
audience.
The Personalize-It Philosophy
As a final note on the youth market, you must keep in mind that they have a very high regard for individuality. That said, you may want to consider adding promotional t-shirts as part of
The Personalize-It Philosophy
As a final note on the youth market, you must keep in mind that they have a very high regard for individuality. That said, you may want to consider adding promotional t-shirts as part of
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
our marketing mix.
Promotional shirts can be deemed as the perfect approach because it allows the company to imprint customized messages on the shirts for their target market to wear. But the real trick here is in finding out the right message th
Promotional shirts can be deemed as the perfect approach because it allows the company to imprint customized messages on the shirts for their target market to wear. But the real trick here is in finding out the right message th
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
at expresses the sentiments of your young target market while promoting your brand. This may seem to be a intimidating task, but in truth, there are many creative ways of accomplishing this.
For instance, you can position your company as the ulti
For instance, you can position your company as the ulti
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
mate solution to a youth segment need that has to be addressed. The first thing you have to do is to identify the need. Second, assess if your brand can in fact satisfy this need. Third, learn the lingo of the youth and be their voice. Now, combin
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
them all together. There you have it. You've personalized your brand to make it more youth-friendly.
Now, by imprinting this message together with your logo on a promotional t-shirt, you have accomplished two things. One, you have created a shir
Now, by imprinting this message together with your logo on a promotional t-shirt, you have accomplished two things. One, you have created a shir
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
t that the young market would be eager to wear since it helps them express their feelings and attitude. Two, you have positioned your brand as the answer for a particular need of your market.
There are other promotional products in the market to
There are other promotional products in the market to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
help you realize the Personalize-It Philosophy. Though if you're really targeting the youth sector, promotional t-shirts are your best bet. Promotional t-shirts and apparel are always a hit among the youth. For its price, it goes a long way in ROI
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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