Advice You - Business

Every day presents new opportunity to contact prospects. Are you prepared to make those contacts every day? Do you have a strategic action plan in

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

place to help ensure the most effective prospecting possible? Strategic thinking marketers have gained an understanding of what is possible for them

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and their business through effective prospecting. A strategic thinking marketer is always looking for new ideas and tips for becoming more effective

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

with their prospecting efforts. A growing number of these successful strategic marketers have business coaches are reaping the benefits of prospecti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng tips from their business coaches. Here are some of the most effective tips regarding contacting your prospects, according to Your Strategic Think

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing Business Coach.

Tip #1: When calling a prospect, DO NOT start your telephone conversation with that tired opening statement of “How are you tod

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y?” This will almost always raise a red flag and put the prospect on the defensive because it signals “telemarketer.” A more acceptable, mannerly

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

and professional start is to introduce yourself and state why you are calling.

Tip #2: AVOID asking your prospect, “Are You Busy?” in your opening

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

statement. It is much more professional to state the purpose of your call right away. In addition, it could be appropriate to state your respect f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r their time and give an estimate of the time you would like to share with them on the phone. If you meet resistance to the amount of time or timing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of the call, then it is proper to ask for them to give you a more appropriate time to call them.

Tip #3: DO NOT act like you know the person and a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re a close friend when you have never met them. Again, this is very detectable as being phony and also signals a “telemarketer” or some other unprof

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ssional sales person.

Tip #4: DO share the name of a referral in your opening on the telephone, if this is how your phone contact was initiated. A

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

trusted referral name will almost always put the contact at ease or at least much less defensive.

Tip #5: DO include some benefits into your openi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ng on the telephone call. This is your opportunity to use your USP – Unique Selling Proposition, your 30 second elevator speech, etc. The more spec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fic you make this, the better.

Tip #6: PREPARE mentally and be enthusiastic and positive. Smile while you are talking to the prospect. Yes, I kno

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

w the person cannot see your smile, but believe me, they will know you are smiling.

Tip #7: SMILE while you are talking to the prospect. Yes, I kn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow the person cannot see your smile, but believe me, they will know you are smiling.

Tip #8: BE PREPARED before you pick up the telephone to call y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur prospects. Rehearse your opening.

Tip #9: BE HONEST. If the prospect asks you a question and you do not know the answer, tell them you do not

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

know and that you will get back to them on their question.

Tip #10: ALWAYS say thank you to the prospect for sharing time on the telephone with you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/25410/adviceyou-Strategic-Tips-For-Contacting-Prospects-From-Your-Strategic-Thinking-Business-Coach.html">Strategic Tips For Contacting Prospects From Your Strategic Thinking Business Coach</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/25410/adviceyou-Strategic-Tips-For-Contacting-Prospects-From-Your-Strategic-Thinking-Business-Coach.html]Strategic Tips For Contacting Prospects From Your Strategic Thinking Business Coach[/url]

There is some activity going on in Wichita even as India comes online to start building light aircraft again. It seems that every time it looks like Wichita is in a spiral, someone puts the ball back in the center kicks the rudder back to zero and pulls back on the yoke. Well, I’ll be damned the onlookers say.

Employment history verification is essential for many reasons. Job applicants may lie on their resume to cover up previous employment problems, and even periods of imprisonment that they obviously do not want to reveal in an application for a new job. You are obliged not only by law, but morally, to make as sure as you possibly can that your employees are not harmed through your employment of an unsuitable candidate.

You know the routine. You've hired an eager individual willing to come onboard and learn the business. You've taught them, trained them, worked hand in hand and side by side for 2 solid years. Then all of a sudden your employee quits for no apparent reason. To your disbelief and utter amazement, you realize that you have just wasted the last 2 years of your life. A week or so goes by and you learn that your former employee has started a similar business and there's nothing you can do to stop them. Or is there?

Tags

Links

Advice You - Strategic Tips For Contacting Prospects From Your Strategic Thinking Business Coach

Related Articles: