Advice You - Business

Speaking is selling. It' an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you're successful. It give

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s you higher visibility and credibility which will increase over time.

But you already know that. Now you want more. You want to know HOW to get started. It' actually quite easy to promote your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

service-based business by public speaking.

To help get you started, I'll share with you the steps I took that got me started public speaking and giving presentations.

It all started with an a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rticle.

Step 1: October 2006. I wrote an article entitled "How to Get Unstuck and Regain Momentum." It appeared in that month' newsletter, on my blog and was su

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mitted to online article sites.

Step 2: November 3, 2006. The readers' response was so great; I decided to continue the discussion, a very casual one, using Sky

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pe. Around 6 people joined the call.

Step 3: November 5, 2006. I was surprised with how interactive the 'call' went. Most everyone joined the conversation. I asked

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

questions and those present shared their insights then asked their own questions -- I hardly did any talking. Following that session, I posted a review of the call on my blog "Marketing

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

momentum discussion continued."

Step 4: About the same time, a call went out to members of a networking group, asking for volunteers to speak at their upcoming virtu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

al summit. I didn't have a presentation nor any material prepared, but I knew I had to jump on the opportunity. My heart in my throat, I replied, offering to give a presentation on reg

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

aining momentum. My offer was accepted.

Step 5: For the next month and a half, using my article, Skypecast notes, blog comments and additional research, I worked my

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

utt off writing a presentation description, bio, the actual presentation and PowerPoint slides.

Step 6: January 12, 2007. I nervously gave my first presentation

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

"Regaining Loss of Momentum" in a virtual room and it was a success. That' when things really took off. That single presentation led to invitations to give the same presentat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ion to their groups. To date, this is the most requested speaking topic. It also increased my confidence, so I was more willing to volunteer.

I had a similar experience with my blog post entitled

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

"How to create a compelling 30-second pitch." Not only do I offer this as a workshop topic, I've turned the content into an information product -- a guidebook called "Designing a compelling

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

30-second intro" -- that I give away when signing up for my newsletter.

In the short time I've been speaking, I've given numerous presentations for virtual events, been interviewed on the radi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o and via Podcast, participated in radio round table discussions, appeared as a guest host for online networking meets, hosted group discussions and given teleclasses.

Despite my maternity hia

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tus, I still receive speaking invitations. My goal is to start Podcasting this year, and I may team up with 2 entrepreneurs to do a weekly internet radio show.

The steps outlined above are sim

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

le strategies I used to get started. There are many other speaking opportunities available to you. And if you're willing to speak for free, you'll find more than you know what to do with.

You

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

may want to expand and improvise on my suggestions for your own business. The point is, just get out there and start speaking. The first few times are the most difficult, but you'll find the mo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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