Advice You - Business

First what do B2C and B2B mean as knowing this will give the most of the answers.

1. B2C means Business to Customer or Consumer as in the end user, or the car showrooms who sell comp

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lete Ford motors.

2. B2B means Business to Business as in the suppliers of parts for cars to Ford to make the complete cars.

The customer requirement is different for each. One, B2C

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

deals with business transactions to the end consumer, the customer.

The other ,B2B, deals with other businesses as the end customer and so the marketing and selling is different as

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he target market is different.

Another difference may be the type of order, a customer in a B2C relationship may order or buy only one item or small quantities.

The B2B customer may

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

order on the thousands or millions, depending on the size and scale of the business. A small family or one man operation may order small quantities but mainly large firms will want t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

place larger orders and therefore deal with other companies that can supply those type of numbers.

Regularity or guarantee of delivery is also important as JIT or just in time deliv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ry may be required.

How products are paid for may vary as well, small companies or end user type customers may use cash, cheque or credit card. B2B may have credit lines and open ord

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ers paid by invoice monthly.

How you browse a product line may be different, B2C may have a brick and mortar shop, catalog, website etc. B2B may have a factory, business type brochur

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

marketing and sales information, contracts etc.

When it comes to internet transactions the type of website will be different.

B2B will concern itself with supply chain management.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

B2C website may be a portal type website like Amazon allowing the end consumer to search every product available, information, price, tax etc by categories and reviews and allow many

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

items to be added to a shopping cart and finally purchased and paid for with delivery all arranged.

Many B2C businesses exist now as just e-commerce websites with just the bricks and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mortar being the warehousing and distribution and management. The end user never walks into any building itself.

A B2B business will deal mainly with other businesses. To use Amazon

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

as an analogy again, the B2C side is the website, the B2B side is their relationship with the suppliers of the goods that they sell via the B2C website, the suppliers of books, music,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

electronic goods etc that they stock in the warehouse ready to sell on the website.

Technology is now allowing these lines to be blurred to a greater extent, a B2B business may take

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

individual orders from someone who found them on the website and inquired of there goods. Surplus stock can be listed in trade directories and sold to other companies or individuals w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o want them worldwide. Goods may be made in China, sold in the US direct through public or private business auctions or trade deals done over the web.

A new classification is the C2C

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or customer to customer who may find a wholesaler and sell via their own website or auction to other customers either small businesses individuals.

Some C2C businesses are more effic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ient and able to sell more goods at a profit than many B2C or B2B companies in the same market. The internet is leveling the playing field especially for digital goods that can be del

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

vered online. Apple with iTunes have shown just how big a digital market can grow.

B2C and B2B and C2C are all interchangeable now to some extent over the internet depending on what

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou want and how you want it and how much.

B2C and B2B and C2C are all interchangeable now to some extent over the internet depending on what you want and how you want it and how much

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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