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Advice You - Mystery Shoppers Enhance Tradeshow Performance
Everything’s perfect. The display is beautiful, your team is well-trained, you’ve got fantastic giveaway items and the best pre-show promotion you’ve ever had. This is going to be the absolute best tradeshow ever.
Are you sure?
Are you sure?
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
You might be the last person who can answer this question honestly. It’s not that you don’t want to -- it’s that you can’t.
Let’s face it. After you’ve spent weeks, even months, planning, preparing and practicing your exhibit
Let’s face it. After you’ve spent weeks, even months, planning, preparing and practicing your exhibit
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
routine, you’re no longer objective. You’re too close to your work to see it as a stranger would. This is no fault of your own. It’s human nature. We can’t engage with our work and distance ourselves from it at the same time.
Y
Y
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
et it is critical that our tradeshow performance be excellent. Your organization’s financial well being depends in part of what attendees learn about your company from your exhibit. How will you know, at the end of the day, what
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
they thought of your booth?
This is where the mystery shopper comes in. By stopping by your exhibit and doing a little covert surveillance, the mystery shopper can provide you with a critical and fair assessment of your perfor
This is where the mystery shopper comes in. By stopping by your exhibit and doing a little covert surveillance, the mystery shopper can provide you with a critical and fair assessment of your perfor
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ance.
This skilled professional will assess your booth on many levels. Was your team as polished as you thought they were? Was that clever signage really that funny? Did the giveaway items appeal or were they just so much more
This skilled professional will assess your booth on many levels. Was your team as polished as you thought they were? Was that clever signage really that funny? Did the giveaway items appeal or were they just so much more
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
stuff to haul around the show floor? The mystery shopper can tell you.
Getting an objective opinion of your exhibit is one very valuable and valid reason to hire a mystery shopper. It’s not the only one. There’s another reason
Getting an objective opinion of your exhibit is one very valuable and valid reason to hire a mystery shopper. It’s not the only one. There’s another reason
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
to consider hiring a mystery shopper, especially if you have a larger company with several display teams.
When the cat’s away, the mouse will play. It’s an old saying, with more than a little modern truth to it. Any time the bo
When the cat’s away, the mouse will play. It’s an old saying, with more than a little modern truth to it. Any time the bo
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ss is out of the office, for example, employees tend to slack off a little bit. It’s a good time to chat and surf the web.
What happens when it’s not the boss who’s away, but the employees? If you’ve packed up your sales team a
What happens when it’s not the boss who’s away, but the employees? If you’ve packed up your sales team a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nd shipped them across the country to a tradeshow, how do you know they’re performing up to your standards?
We all like to hope that professionalism and responsibility will carry the day. Employees who do a good job all the res
We all like to hope that professionalism and responsibility will carry the day. Employees who do a good job all the res
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
of the year will probably continue to do well in the tradeshow environment. It might be a safe bet -- but do you want to take chances with your company’s reputation?
If the answer to that question is no, you have a few options
If the answer to that question is no, you have a few options
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
.
The first is to go to the show yourself, and keep an eye on things. If you can’t go, you could delegate this duty to a trusted supervisor.
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery
The first is to go to the show yourself, and keep an eye on things. If you can’t go, you could delegate this duty to a trusted supervisor.
If that doesn’t work, or you want a wholly objective opinion, you can hire a mystery
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
shopper. Mystery shoppers walk the show floor, and will visit your display. Without identifying themselves, they assess your team’s performance. Were they greeted promptly? Did your team ask qualifying questions? Was the level o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
f professionalism and product knowledge displayed in keeping with your company’s expectations?
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an ef
The mystery shopper will let you know. These professionals are not only objective, the best ones are well versed in what makes an ef
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
fective tradeshow exhibit. Simply knowing that a mystery shopper will be stopping by the booth can act as a de facto ‘cat’ for your booth staffers. When they don’t know who the important attendee they have to impress is, all att
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ndees become important. That’s good news for your company!
You might also opt not to let your team know about the mystery shopper. This way, the mystery shopper will get to assess the exhibit as it really is, without any specia
You might also opt not to let your team know about the mystery shopper. This way, the mystery shopper will get to assess the exhibit as it really is, without any specia
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
l pretense or put-on behaviors. If your team is doing a good job, the mystery shopper will see that. If things aren’t as you might wish them to be, the mystery shopper will see that too.
The mystery shopper can let you know of
The mystery shopper can let you know of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
any performance problems. The first step to improved performance is to have an accurate assessment of the current exhibiting situation. This assessment will allow you to identify weak areas and pinpoint performance problems -- i
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
nformation that’s critical to have if you want to formulate solutions. That’s what a mystery shopper can provide.
From critical exhibit assessment to objective performance review, the mystery shopper provides a critical service
From critical exhibit assessment to objective performance review, the mystery shopper provides a critical service
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
to the exhibitor. Everyone can benefit from having a fresh set of eyes on them, from fledgling exhibitors to the ‘old pros’. Consider having a mystery shopper work with you on your next show. You’ll be amazed what you can learn
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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