Advice You - Business

In traditional ‘off line’ business, direct mail has proven itself to be extremely effective. Depending on your product, direct mailing campaigns can deliver huge returns on your investment - i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f you know what you are doing. Gary Halbert’s famous Coat of Arms direct sales letter is good proof of this. Today however, the playing field has changed and in came email – one of the revolut

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ions of our time. Today, email marketing is one of the biggest marketing avenues available to virtually any company. If you are looking to purchase mailing lists, you better swap the P.O Box’s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

for ‘@’s’.

Although direct mail marketing and email marketing has much in common, the main benefit of email marketing is speed and automation. One of the most powerful concepts behind mail m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rketing is that you purchase much more than a mailing list – you purchase customers. When you gain a new customer you can build a relationship with him/her and make multiple offers and multipl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e sales to them in the future. It is a fact that once someone buys something from you, they are very likely to buy something from you again. It's so much easier to sell to someone who knows an

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d trusts you. So, before you purchase mailing lists, you should keep the following three things in mind to ensure your success.

1. Who Are You Mailing To?

Not all lists are created equal. Yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r success will very much depend on the quality of the leads you purchase. This is especially important when it comes to buying email leads. Many companies out there simply 'harvest' email addr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

esses that mean very little to your business. The key is targeted leads – when you do launch your email marketing campaign you want to do it with highly targeted and qualified leads. Start by

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

drafting a profile of your ideal customer and when you purchase mailing lists, only focus on that 'ideal market'.

This will greatly increase your chances of success. It's also important to ch

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ck on how old the lists are. The best strategy that is only possible with email lists is 'real time' response which allows you to put your offer in front of a potential customer, the minute th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ey opt-in to a mailing list.

2. Will It Damage Your Business?

One of the major issues with email marketing is unsolicited mail or 'spam'. We all hate it, yet there are still millions of peop

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le doing it. The bottom line is that it's becoming an epidemic and with anti-spam software becoming stricter, you have to be more vigilant in where you purchase mailing lists from. Spamming ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n really hurt your business in many ways and the worse part is that you may not even know you are doing it.

When you purchase email leads you have to make sure that they are opt-in leads, pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

erably double opt-in which means that the person gives their consent to receive information from you. This is a really good thing as it already qualifies your lead to a certain extent, which m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

akes it even easier to market and sell to them.

3.Will You Make Money?

The real key to success with any mail marketing campaign is R.O.I (return on investment). Purchasing mailing lists is n

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ot cheap – especially the really good ones, but if you are going to make a decent return on the investment it makes perfect sense. Keep in mind that it is not just the initial sales, but the r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

turn value of getting new customers with whom you can build a relationship and sell to for the rest of your life.

To maximize your R.O.I it is vitally important to test your campaigns. Start

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

with small campaigns and test various things until you get something that really works. Then, just scale it up and along with that you will scale your profit.

There are many companies out the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re selling mailing lists of all colors and flavors. The important thing is to do your homework, do some due diligence and make informed decisions. Start small and always keep the R.O.I in mind

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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