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With the advent of auto-responders, more detailed tracking, and sophisticated techniques, email marketing is alive and well. I still find email to provide one of the highest conversion

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rates in my marketing mix, simple by following a few basic rules.

First and foremost, build a house list. Emails addresses you collect on your own via your own website receive the hig

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

est open and click-through rates. Put in more simple terms, a house list is a database of email addresses that you’ve collected from individuals exchanging information with you on your

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ebsite.

One of the easiest and most efficient ways to build your house list is to offer an email sign-up (for a newsletter, promotion, or access to valuable information) on every page

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f your website. The more individuals who opt-in, the greater your database and chance for building profitable customer relationships.

Secondly, make sure you use an Auto-responder. Au

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o-responders are tools that allow you to automate delivery of emails after an individual has been added to your opt-in list. This technique is the most valuable if you wish to develop

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

profitable relationships with your prospects.

Thirdly, do what you can to provided specific information. This may seem obvious, but if you’re sending the same email to everyone on you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mail list, you may have fallen into this trap. Relevancy is more than delivering a message that recipients find valuable, it’s also timing your message according to a recent action, eve

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t, or behavior.

For example, if someone has recently singed up for a newsletter, engage them immediately. Even if you next newsletter doesn’t come out for another month, provide them w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th the existing month’s newsletter or access to your newsletter archive. If someone is taking the time to raise their hand and opt-in for your information, which is clearly relevant to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

heir wants, don’t make them wait.

Fourth, provide an incentive for an individual to join your list. If you’re not providing something of value, you’ll quickly find your database of ema

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

il subscribers dwindling. Users will only open your email if you provide valuable information, tools, resources, or content that they find useful. When developing your email program, be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sure to think it through and solicit feedback from your audience to continually enhance value.

Fifth, make sure you're CAN-SPAM compliant by positing your privacy policy and including

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

our company's physical address in your email footer. You must also provide a way for users to opt-out. When a recipient chooses to opt-out, make sure you remove their name within 10 day

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of the request.

Effective email takes focus. In the past decade, I’ve seen my share of effective email as well as email that costs more to deliver than return. The most effective emai

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

comes in the form of a well thought through campaign, utilization of email best practices (like having an accurate from line, subject line, designing for the preview pane, having a lin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

k for those who can’t read your html, CAN-SPAM compliance, and so on), and technology to deliver emails in a disciplined and organized fashion.

If you are sending emails whenever you f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

el like it or without a specific purpose, then you’re not getting the most out of your email program. You should think of email as a medium that requires daily management. Messages shou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d be relevant, consistent, and provide value to the recipient.

As I mentioned previously do what you can to learn more about auto-responders. The key with communication is to be timel

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

and relevant, and there are tools out there to help you. The one thing to keep in mind is that if you are communicating via email, your recipient must be looking forward to your email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Work habits that will surely win you a promotion! It's not based on hype, it's all about hard work.

Every business owner should have a business card, even if you are a work at home mom. If you are in business, you need a business card. The trick to business cards is making sure it is useful and eye-catching.

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