Advice You - Business

Innovative ways to use business cards. You hand them out to people when you meet, or wh

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

en someone needs your website, address, or phone number. You give them to friends and f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

amily, both for themselves and to pass on to others. There are probably a few ways to u

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

se cards that you have never thought of though. Here is a short list to get you started

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

:

• Have your card designed as a Rolodex card. This is brilliant, your card will stay

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in their file for a long, long time. When they flip through, they’ll see your card, eve

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n if they don’t need your services right now.

• Place it in the box, bag or whatever it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is you put your product in before delivery

• Enclose it with every piece of correspond

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ence, even the phone bill. It works!

• Place it in library books as if it was a bookma

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rk

• Visit bookstores and put them in books related to your business (sneaky, I haven’t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

actually tried this yet, but plan to)

• Wear it instead of a name tag, if appropriate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

• Keep stacks of them everywhere you can think of. Adopt the Girl Guide motto “Be Prepa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

red” You never know when you might need one.

• Print a team schedule on the back

• Pri

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nt a calendar on the back

• Hand write a piece of info. Not found on the card. This ma

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

kes it more “valuable” to the person you are giving it to, as they don’t want to lose th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is special information.

• Use it as an e-mail signature

• Tack them to bulletin boards

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

wherever there is one. Supermarket, library, stores

• Make business card cubes. Not

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

sure why you'd want to do this, exactly, but there are sites out there to teach you how.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Go to your favorite search engine and type in "making business card cubes"

Don’t let

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

them sit in a box or at the bottom of your brief case or purse! You have them, use them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Marketing communications copywriter Charlie Trumpess takes a humorous look at how best to tackle that age old terror, the job interview.

Bill Gates, the co-founder and chairman of the Microsoft Corporation, has certainly reached legend status and not only because he is considered as the world’s richest man. As the moving force behind a company that is considered “The Most Innovative Company Operating in the U.S.”

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