Advice You - Business

Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

two women with an entrepreneurial spirit and dedication can create a successful business with hard work and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

olid branding. They’ve been in business for almost 20 years now, and have a staff of over 30 people. They

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onsider their branding to be an important part of their business’ development.

Maid in the Shade wanted to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mphasize that they were not just providing their clients with cleaning services, but giving them more qualit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

time in their lives. This could mean more time for family, friends, projects and recreation. For commerci

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l clients, the value of Maid in the Shade would be that they could increase employee productivity and gain m

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

re respect from their clients by always having a clean workplace. Another element they wanted to portray in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

their image is that they are well-established, professional and trustworthy.

The Maid in the Shade logo, wh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ch they call “broomy”, has been a key element in their branding. The logo is of a smiling broom with sungla

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ses. This catchy image sticks in people’s minds and helps them to stand out among their competitors. They

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eceive a lot of positive feedback about their cute name and logo.

Maid in the Shade has used various means

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ver the years to build their brands. They have used Yellow Pages ads, ads in local papers, flyers, networki

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g and search engine marketing. Their recently updated website helps build their image by using a Flash anim

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tion on the home page, quality content explaining their experience and commitment to quality, and easy to us

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

navigation and forms. The clean, professional look of the website has earned a lot of compliments and help

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d create the image that they are a well established business. Since they launched the new site, they have s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

en a higher percentage of visitors filling out the “request a quote” form, which often leads to more busines

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

Beyond all of the marketing, Maid in the Shade builds its business by being the reputable company it clai

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s to be. Keeping customers happy has helped them maintain steady growth while keeping their current clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you're involved in medical billing and sending claims electronically, just making sure each claim is okay is not enough. There are trailer records, which have to add up to the penny. We discuss these trailer records in this installment.

The latest thinking in the field of branding (which first began to emerge as a true field of study back in the early ‘50s) identifies five branding strategies that reign supreme in today’s corporate world. Although each strategy can be successfully employed by companies offering very different products and services, they all seem to work best within fairly narrow parameters that pertain to the industry, product or service and market being served.

Learn about a dangerous marketing myth--that positive thinking works--and how to fight it in your sales messaging.

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