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Companies exhibiting at trade shows invest a significant amount of time and money

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, so it is essential that they maximise this investment by getting as much covera

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e as possible.Promotional bags are one of the most effective giveaways at trade s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ows and serve several purposes.

Anyone who has ever been to any kind of exhibiti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n or trade show cannot fail to have noticed the sea of colourful tote bags – over

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

printed with a brand name or logo – carried on the shoulders of visitors as they

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

alk around. Promotional tote bags are popular with visitors because they are extr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mely useful for carrying all the brochures, catalogues, samples and freebies they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

accumulate during the day. And all the time they act as a walking advertisement.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Low cost, branded tote bags are ideal if the prime marketing objective is to cre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te awareness, because they can be handed out fairly randomly to anyone passing by

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

If, however, the quality of leads is more important than the quantity, a smaller

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

amount of more expensive promotional bags may be a better solution. These can eit

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

her be handed out to reward key customers or form part of a prize draw to bring p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ople to the stand.

Other exhibitors may also be giving away t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

bsourced.co.uk" target="_blank">promotional bags so it is important to choose

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a style, colour and design that will stand out from the competition. Offering som

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ething a little bit different from the rest will help generate interest and a buz

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

around the hall.

Affordable, highly visual and practical, promotional bags are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ndoubtedly one of the best products for creating maximum exposure at a trade show

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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