Advice You - Business

So I’m on a tight deadline and I get this guy’s voice mail, "Hi. I’m either on the phone or away from my desk. Leave a message and I’ll get back to you as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

soon as I can." I'm sure you've heard it. You probably have it on your machine or know someone who does. I hate it.

"I'm either on the phone, or away fro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

m my desk" is the same as saying, "Leave a message and have fun twisting in the wind until I call you back." Even worse is, "I’m either out of the office

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r away from my desk." Yep. That’s helpful. Reaaal helpful. About the only thing that overused, trite and cliche outgoing voice mail message tells me is tha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t you're not really sure where you are. And it certainly doesn't give me any indication of when I can expect you to call me back. I'd like some predictabil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ty.

Today, the technology exists so that we don't have to leave people twisting in the wind. Giving customers, clients and prospects some idea of when the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y’ll hear from you, shows them that you are mindful of their need or want to get a hold of you. Here’s how I handle it.

About 9 years ago I discovered a l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ttle thing called busy call forwarding. If I’m talking on the phone the call is forwarded to a message that says, "Thank you for calling. I’m in the office

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

but I’m on the phone. Please leave a message and in most cases I’ll call you back in 20 minutes." I get lots of compliments on my 20 -minute message
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
m>. And, it impresses people when I do in fact, call them back in 20 minutes.

If I’m out of the office the call goes to my regular answering machine that
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
says, "Thank you for calling. We’re out of the office, but please leave a message. We’ll call you back as soon as possible … most likely, today. If you nee
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
d to reach me sooner, call my cell phone at xxx-xxx-xxxx."

Either way, the caller has SOME idea of when I’ll call them back. They can also call my cell ph
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ne. If I’m not in a meeting, I answer it. I usually check my office messages about every hour when I’m away.

Now some people, mostly real estate types, a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
re right on top of things with voice mail messages that say something such as, "Today is Friday (insert date) I’ll be out this morning but back in this aft
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rnoon after 2pm. Please leave a message … etc." Ahhh, the sweet sound of predictability.

Marketing your business is more than ads, signs, press releases
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and business networking. Marketing encompasses everything you do to influence the decision of your client, prospect or inquiry. That includes your outgoing
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
voice mail message.

Call yourself tonight. Listen to your outgoing message. If that voice-mail message is the first impression someone has of you, is that
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the impression you want them to have? Ask yourself, "Is that the best first impression I can make?"

Life is unpredictable enough. Any time you can add p
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
edictability to someone’s life — you’re telling them that you’re in control. You’re also telling them you care. What is your voice mail message telling y
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
our callers? If it does little more than tell the caller that you don't know whether you're on the phone or away from your desk… you might wanna change it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Marketing - Effective Outgoing Voice-Mail Tactics, a 20-Minute Message That Works

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